Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews
NEEDHAM, Mass., Oct. 17, 2023 /PRNewswire/ -- Today, Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced they have teamed up to launch the global Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide. Together, members will define best practices for hosting online reviews and sharing methods of fake review detection, aiming to stop fake reviews at the source.
- Together, members will define best practices for hosting online reviews and sharing methods of fake review detection, aiming to stop fake reviews at the source.
- Companies met in October 2022 in San Francisco at the first ever Fake Reviews Conference, organized by Tripadvisor.
- Defining best practices for hosting online reviews and sharing information on updated content moderation process and methods of fake review detection.
- "Authentic reviews are crucial for travelers when booking accommodations, destinations, and experiences, said CJ Allen, Vice President, Marketplace Experience & Trust, Expedia Group.