Two thirds of PR Pros can't prove their work helps their business or client: CoverageBook
New research from CoverageBook , the leading PR industry reporting platform, shows that just one third of PR pros align their activity with commercial goals.
- New research from CoverageBook , the leading PR industry reporting platform, shows that just one third of PR pros align their activity with commercial goals.
- This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact.
- To help build that consensus and allow every PR to prove the value of their work, CoverageBook is launching CoverageImpact , a revolutionary free tool designed to simplify PR reporting and impact measurement.
- The tool is compatible with popular PR tools such as Excel, Google Sheets, Cision, MuckRack, TalkWalker, Meltwater, and CoverageBook, making it accessible to PR professionals worldwide.