First Look Studios

Sabio Inks Strategic Partnership with Mediahub to Provide Advertisers with Increased Access to Multicultural Audiences

Retrieved on: 
Tuesday, October 10, 2023
Partnership, Behavior, First Look Studios, Ecosystem, Connected, African Americans, SVP, Hispanic and Latino Americans, Smart TV, OTT, CTV, Attention, AVOD, Science, Mediahub, Asian Americans, Sabio

TORONTO, Oct. 10, 2023 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced it has entered into a strategic partnership with Mediahub U.S., an award-winning global media agency, across both companies' portfolio of brands. The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

Key Points: 
  • The multicultural landscape in the U.S. is rapidly evolving and growing, with a multicultural majority expected in the next decade.
  • Further, Sabio will also provide access to App Science's™ (a wholly owned division of Sabio) proprietary 55MM HH graph data, which provides insights and access to Quarterly Trends reports, first-looks at published vertical and multicultural reports and exclusive analyses customized towards Mediahub priorities.
  • "As the multicultural audience population continues to grow, advertisers are constantly looking for opportunities to reach and target these groups.
  • "Mediahub is excited to formalize our relationship with Sabio, and to provide our clients with more opportunities and inventory to connect with multicultural audiences.

Game on! Sorenson and Xbox Disrupt Gaming Industry by Providing ASL Access

Retrieved on: 
Thursday, May 19, 2022
Nasdaq, Disability, Language, American Sign Language, Video on demand, ASL, Learning, Awareness, Global Accessibility Awareness Day, First Look Studios, Industry, SALT, Partnership, Life, Communication, Technology, Microsoft, Game Over (video game), CEO, TommyInnit, GLOBE, Video game console, Video game, Xbox, Deafness

Now, in partnership with Sorenson , the worlds leading provider of inclusive communication services for Deaf and hard-of-hearing people, Xbox has launched a new channel Xbox ASL that features American Sign Language (ASL) interpretation for original livestreams.

Key Points: 
  • Now, in partnership with Sorenson , the worlds leading provider of inclusive communication services for Deaf and hard-of-hearing people, Xbox has launched a new channel Xbox ASL that features American Sign Language (ASL) interpretation for original livestreams.
  • With ASL interpretation, Deaf gamers can join and fully participate in that community, notes Lance Pickett, Sorenson Chief Relationship Officer, who is Deaf.
  • Currently, the ASL Xbox channel provides sign language interpretation for approximately 25 hours of livestreams each week.
  • We are excited to partner with Sorenson and bring the power of play to even more people with the new Xbox ASL Twitch channel, shared Anita Mortaloni, Director of Accessibility at Xbox.

CORUS STUDIOS SECURES LARGEST MULTI-YEAR U.S. DISTRIBUTION DEAL WITH 400+ EPISODES OF PREMIUM CONTENT ACQUIRED BY HULU

Retrieved on: 
Thursday, April 7, 2022
Murder of the Kumari-Baker sisters, Global Television Network, History, Crime, Country, Sale, Partnership, Streamer, Toon Boom Animation, HGTV (Canadian TV channel), Originality, Adult Swim, Strategic management, ICM Partners, Love Story, CFOX, Wall, Global News, Garden, Senior, Adult, TSX, National Geographic, Season, ICM, Technology, HISTORY, Kin Canada, YTV, Canada, SVOD, Traction, Rock Solid Builds, Corus Entertainment, Food Network (Canadian TV channel), Socialist Union of Central-Eastern Europe, STACKTV, W Network, Disney Channel (Canadian TV channel), Content, First Look Studios, Kids Can Press, Video game, Nelvana, Cheese, Corus

This new multi-year agreement adds to the previously announced Corus Studios content sale of 200+ episodes from last year.

Key Points: 
  • This new multi-year agreement adds to the previously announced Corus Studios content sale of 200+ episodes from last year.
  • "Building on our valued partnership with Hulu, this agreement marks Corus Studios' largest U.S. market distribution deal to date," said Lisa Godfrey, Senior Vice President of Original Content and Corus Studios.
  • This landmark Hulu deal was brokered by Rita Carbone Fleury, Worldwide Sales Lead for Corus Studios.
  • For Corus Studios full catalogue of content, visit www.corusstudios.com
    Corus Studios is a division of Corus Entertainment.