Africa B2C E-Commerce Market 2022 Report: Featuring AliExpress, Amazon, Jumia, Kazyon, Shein and Wish Among Others
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Friday, July 8, 2022
Online, Consumer, Payment, IPad, Payment card, Value, Device, App Store (iOS/iPadOS), Region, Country, Border, International comparisons, Domestic, Comparative Tracking Index, Google Play, Internet, NGN, IPhone, Total, Mobile phone, Food delivery, Online shopping, Sales, Ridesharing company, Distribution (marketing), Population, Worldwide, B2C
Internet Users in Africa, in millions, and Share of Worldwide Internet Users, in %, 2021e-2025f
Key Points:
- Internet Users in Africa, in millions, and Share of Worldwide Internet Users, in %, 2021e-2025f
B2C Internet Penetration in Africa, in % of Population, by Sub-Region, February 2022
Mobile Internet Users in Sub-Saharan Africa, in millions, and Mobile Internet Penetration, in % of Population, 2020-2025f
Breakdown of Internet Traffic in Africa, by Device, in %, by Country, incl. - Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, Compared to Africa and Worldwide, January-March 2022
M-Commerce Sales Share in the Middle East and Africa, in % of Total Retail E-Commerce Sales, Compared to other Regions Worldwide, May 2021
Breakdown of Payment Methods Used in B2C E-Commerce, in %, by Selected Countries, incl. - Egypt, Kenya, Morocco, Nigeria and South Africa, 2021e
Breakdown of Internet Traffic by Device, in %, Q1 2022
Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020
B2C E-Commerce Share of Total Retail Sales, in %, 2020-2022f
Number of Monthly Internet Users, in millions, 2019 & 2020
Online Shopper Penetration, in % of Internet Users, 2019 & 2020
Top Reasons for Accelerated Online Shopping Behavior, in % of Consumers, November 2020
Breakdown of Frequency of Shopping Online, by Selected Product Categories, in % of Consumers, November 2020
Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021
Share of Respondents Who Made Mobile Payments, in %, 2019 & 2020
Top 4 E-Commerce Websites, incl. - Total Number of Visits on Desktop and Mobile, in millions, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2022
B2C E-Commerce Market Overview and International Comparisons, April 2022
Breakdown of Internet Traffic by Device, in %, Q1 2022
B2C E-Commerce Share of Total Retail Sales, in %, 2021
Top 3 Online Payment Methods, in % of B2C E-Commerce Payments, 2021
Top 5 Online Shopping Apps, by Downloads from Google Play Store, Apple App Store (iPhone and iPad), March 2022