Xinhua Silk Road: E. China's Quanzhou promotes China Chic to global arena
Guochao, also known as Chinese trends or "China Chic", features fancy designs mixed with elements from traditional culture.
- Guochao, also known as Chinese trends or "China Chic", features fancy designs mixed with elements from traditional culture.
- With the popularity of China Chic, a growing number of Quanzhou enterprises have joined the trend, creating a wave of China Chic in the city.
- Based on this trend, Quanzhou held an event featuring China Chic brands in 2022 and the city has been deemed as "Capital of China Chic brands" since then.
- During the first "Maritime Silk Road" Overseas Chinese Investment and Trade Conference which kicked off in Quanzhou this June, the city launched an exhibition center for its China Chic products.