Bompas & Parr

DOLE SUNSHINE COMPANY TAKES POOR SNACKING HABITS TO TASK WITH 'MALNUTRITION LABELS' PRINTED WITH NUTRITIONAL FRUIT INK

Retrieved on: 
Monday, October 3, 2022

LONDON, Oct. 3, 2022 /PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world - think fast food, sweets and more. 

Key Points: 
  • "Nutrition and wellness are core to our portfolio transformation at the Dole Sunshine Company.
  • The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.
  • Dole Sunshine Company is not an actual business entity and does not operate as such in any country or region.
  • The Dole Promises are from the Dole Asia Holdings group of companies, and apply to their products, which can be seen at sunshineforall.com.

DOLE SUNSHINE COMPANY TAKES POOR SNACKING HABITS TO TASK WITH 'MALNUTRITION LABELS' PRINTED WITH NUTRITIONAL FRUIT INK

Retrieved on: 
Monday, October 3, 2022

LONDON, Oct. 3, 2022 /PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world - think fast food, sweets and more. 

Key Points: 
  • The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.
  • Dole Sunshine Company is not an actual business entity and does not operate as such in any country or region.
  • In June 2020 Dole announced The Dole Promise , with its three pillars around nutrition, sustainability and the creation of shared value.
  • The Dole Promises are from the Dole Asia Holdings group of companies, and apply to their products, which can be seen at sunshineforall.com.

Jose Cuervo Tradicional Brings the First-Ever Distillery to the Metaverse

Retrieved on: 
Monday, March 28, 2022

Today, Jose Cuervo, the worlds #1 tequila brand, announced that it will open the first distillery in the metaverse.

Key Points: 
  • Today, Jose Cuervo, the worlds #1 tequila brand, announced that it will open the first distillery in the metaverse.
  • Its time for Cuervo to take on a new frontier and bring tequila to new audiences by opening the first-ever distillery in the metaverse.
  • Jose Cuervo is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world.
  • Utilizing craftmanship handed down through 10 generations of the Cuervo family, the Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the worlds best-selling tequila, Jose Cuervo Tradicional, the original 100% agave tequila, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margarita, Authentic Jose Cuervo Margaritas, Jose Cuervo Margarita Mix and Playamar, a tequila-based hard seltzer.