Shun Oguri

Beyond viewability: Ogury launches cutting-edge attention measurement capabilities

Retrieved on: 
Thursday, June 1, 2023
AU, Research, Probability, Attention, Metric, Machine learning, KPI-driven code analysis, Shun Oguri

NEW YORK, June 1, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, today unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research.

Key Points: 
  • The same study effectively highlights that, while the majority of advertisers are familiar with attention measurement, only 47% of them use it to evaluate campaign performance.
  • As a result, Ogury now provides brands and agencies with the most advanced attention measurement tools currently available at the campaign level.
  • Ogury is launching a series of direct integrations with companies specialized in attention measurement.
  • "Working with Ogury, we've been able to create a format-specific model of attention that truly represents not only how eye-catching Ogury formats are, but how they hold attention for longer.

L'AgenceRP writes a new chapter in its history and becomes Kalamari

Retrieved on: 
Tuesday, February 7, 2023
DNA, Shun Oguri, Human, Writing, Calamus, Knowledge, Heart, Growth, Communication, History, GitHub, Squid as food

To better embody these developments and its changing positioning, the agency has unveiled a new identity: Kalamari.

Key Points: 
  • To better embody these developments and its changing positioning, the agency has unveiled a new identity: Kalamari.
  • Kalamari is derived from the ancient Greek word "Kálamos'', the symbol of the emergence of writing.
  • Our objective is to make them embody the leaders who work with us", says Isabelle Petit, CEO France of Kalamari.
  • We all share the deep conviction that it's important to lift up the voices of thought leaders promoting positive change.

Ogury Appoints Seasoned Industry Professional Simon Porter as Global Head of Trading and Agency Partnerships

Retrieved on: 
Monday, April 25, 2022
Advertising, Awareness, Personification, Spark Foundry, Dentsu, Legislation, Maxus, The Interpublic Group of Companies, Sky Television, Shun Oguri, Havas Media, Privacy, Technology, Solution, GroupMe, Multimedia, Global, Head, Online shopping

NEW YORK, April 25, 2022 /PRNewswire/ -- Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Simon Porter as Global Head of Trading and Agency Partnerships. In his remit, Porter will develop and reinforce solid partnerships with leading international media agencies, many of which Ogury has been working with closely for several years - including GroupM, Dentsu International, Publicis Media, Havas Media, IPG Mediabrands and Omnicom Media Group.

Key Points: 
  • NEW YORK, April 25, 2022 /PRNewswire/ -- Ogury , the global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Simon Porter as Global Head of Trading and Agency Partnerships.
  • With more than 20 years of senior leadership experience in media and advertising companies, Porter is an industry veteran who held a number of local, regional and global positions.
  • Porter then went on to spend 7 years at Maxus - first as Head of Trading Asia Pacific in Hong Kong, then as Deputy Global Trading Director in London.
  • "Simon is a true media expert with an impressive track record, who can build robust commercial partnerships that generate client and business value," said Raphael Rodier, Global Chief Revenue Officer, Ogury.

Exclusive study: Ogury's ad formats generate up to 5x more attention than the market average

Retrieved on: 
Tuesday, March 22, 2022
Eye, DV, IAS, Attention, Multimedia, Research, Ageing, Privacy, Industry, Technology, Personification, Running, Shun Oguri, Algorithm, Mobile phone, Toy, Marketing, Lumen, Moat

This standard is paramount for accurate attention measurement and is the main expression of the attention generated by an ad.

Key Points: 
  • This standard is paramount for accurate attention measurement and is the main expression of the attention generated by an ad.
  • The study demonstrates that Ogury's ad formats generate significantly more attention per 1,000 impressions than the market average - outperforming mobile outstream by 2.5x and mobile display by 5x.
  • At Ogury, ad formats generate 36% more brand recall2than other mobile outstream and display activations.
  • This is why we're providing them with fully on-screen formats that generate the highest level of attention possible by default."