Sneaker Freaker

Ben Williams Joins TBWA\Worldwide as Chief Creative Experience Officer

Retrieved on: 
Thursday, October 7, 2021

NEW YORK, Oct. 7, 2021 /PRNewswire/ -- TBWA\Worldwide today announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA's global creative product, unlocking the power of creativity to push the boundaries of brand experience.

Key Points: 
  • NEW YORK, Oct. 7, 2021 /PRNewswire/ --TBWA\Worldwide today announced the appointment of Ben Williams as global chief creative experience officer.
  • Williams joins the TBWA collective to set the vision for TBWA's global creative product, unlocking the power of creativity to push the boundaries of brand experience.
  • Williams will lead TBWA's global creative core, a roundtable composed of CCOs from the collective's top agencies, which also includes Chief Innovation Officer Luke Eid, Chief Strategy Officer Agathe Guerrier, Global Creative Chair John Hunt and others.
  • Williams is a highly respected and award-winning creative, with 25 years of experience in experience design, advertising and innovation.

eBay Canada Shakes Up Sneaker Market with Authentication Program

Retrieved on: 
Wednesday, April 14, 2021

b'TORONTO, April 14, 2021 /CNW Telbec/ - Today, eBay Canada announces the launch of Authenticity Guarantee for sneaker sales on the platform.

Key Points: 
  • b'TORONTO, April 14, 2021 /CNW Telbec/ - Today, eBay Canada announces the launch of Authenticity Guarantee for sneaker sales on the platform.
  • Through this program, select sneakers sold on eBay for over $100 in Canada will be fully vetted and verified by an independent team of industry experts Sneaker Con.
  • "\nThe program launches in May with authentication on the most popular sneaker styles and brands on the marketplace Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma in new condition.
  • "\nTo power Authenticity Guarantee, eBay has partnered with Sneaker Con, a leading organization for sneaker authentication, making eBay\'s sneaker program the only one in the industry using an independent, third-party authenticator.\n"We were founded by sneakerheads, for sneakerheads, so partnering with eBay comes naturally considering our mutual rich history in servicing the sneakerhead community," said Alan Vinogradov, co-founder of Sneaker Con.