Kellogg's® Froot Loops® And Co-Creation Fashion Brand AWAYTOMARS Unveil Collection Created For Fans, By Fans
Retrieved on:
Tuesday, August 21, 2018
The unisex, limited-edition collection shows that when it comes to fashion, inspiration can pour in from anywhere even a bowl of cereal.
Key Points:
- The unisex, limited-edition collection shows that when it comes to fashion, inspiration can pour in from anywhere even a bowl of cereal.
- The collection's 10 pieces were sparked by the fun spirit, colorful aesthetic and fruity taste of the iconic Froot Loops, new Wild Berry Froot Loops and everyone's favorite wingman, Toucan Sam.
- Nearly 700 designers participated in fashion pioneer AWAYTOMARS' unique co-creation model to develop the collection's hats, t-shirts, sneakers, hoodie, jacket and dress.
- AWAYTOMARS is a co-created fashion brand that just entered the U.S. market and believes ideas supersede hierarchy and inspiration can come from anywhere.