Brazilian Firms Put Customer Experience Front and Center
At the same time, they expect their personal information will be kept safe and that their interactions will remain confidential, ISG says.
- At the same time, they expect their personal information will be kept safe and that their interactions will remain confidential, ISG says.
- “Now that growth has resumed, Brazilian companies are recognizing the need to strengthen their customer service,” said Wayne Butterfield, partner, ISG Digital Solutions.
- According to the ISG report, the market understands that better customer experience is intrinsically linked to a positive employee experience.
- To overcome the challenges of flexible working, Brazilian and global suppliers are investing in developing or acquiring platforms for centralizing workforce management.