777.be announces new Jean-Claude Van Damme campaign
Retrieved on:
Monday, October 26, 2020
The 777.be ads starring Van Damme tallied up 13 million views on YouTube alone.
Key Points:
- The 777.be ads starring Van Damme tallied up 13 million views on YouTube alone.
- A new campaign with Van Damme is scheduled for release later this week on Belgian TV, YouTube and other digital channels.
- Jean-Christophe Choffray, Head of Gaming at 777.be, said about the campaign: "We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play.
- Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players."