Associated tags: CRM, Software, Software as a service, SQL, API, SAN, Data activism, Snowflake, Mobile phone
Locations: SAN FRANCISCO, CALIFORNIA, ML, ROBIN HOOD, BI
Retrieved on:
Wednesday, March 20, 2024
CDP,
Linkage (mechanical),
Growth,
CDPS,
Science,
Intelligence,
SAN,
Officeworks,
Sony,
Marketing,
Warner Music Group,
Advertising,
Sales SAN FRANCISCO, March 20, 2024 /PRNewswire/ -- Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse. Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta.
Key Points:
- SAN FRANCISCO, March 20, 2024 /PRNewswire/ -- Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse.
- Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta.
- With Hightouch Campaign Intelligence, marketers can self-serve to answer questions about their performance across all channels, from a single platform that cuts across their various tools.
- Hightouch brings robust analytics inside of the Composable CDP, helping marketers power more effective campaigning every day.
Retrieved on:
Tuesday, January 30, 2024
The Toolkit also includes Data Schema Management, the intuitive user interface to easily manage and control data structure.
Key Points:
- The Toolkit also includes Data Schema Management, the intuitive user interface to easily manage and control data structure.
- “In our latest release, we're bringing these advanced capabilities to marketers now, empowering them to take control of their data without the need for expensive technical resources.
- “We’re thrilled to partner more closely with Iterable to deliver our technology to marketing teams around the world.”
Iterable's Data Schema Management is a user-friendly and intuitive visual management solution designed for marketers to effortlessly control their data structure and enhance data fidelity.
- Empowered by Iterable’s Data Schema Management, marketers can now quickly activate their customer data to deliver timely and high-impact customer messaging.
CDP,
Advertising,
Collection,
Data management,
SAN,
Adtech (company),
Partnership,
CDPS,
Martech,
Marketing,
Directory,
Automation SAN JOSE, Calif., Jan. 9, 2024 /PRNewswire/ -- Tredence was officially recognized as a Certified Composable Services Provider by Hightouch, a leading Data Activation company. This designation is given to companies that have demonstrated expertise and experience in supporting the adoption of Composable Customer Data Platforms in large-scale enterprises.
Key Points:
- SAN JOSE, Calif., Jan. 9, 2024 /PRNewswire/ -- Tredence was officially recognized as a Certified Composable Services Provider by Hightouch, a leading Data Activation company.
- This designation is given to companies that have demonstrated expertise and experience in supporting the adoption of Composable Customer Data Platforms in large-scale enterprises.
- Composable CDPs are new technical architectures for managing and activating customer data for marketing programs.
- It enables businesses to personalize emails, advertising, and other customer experiences more quickly, economically, and effectively than traditional solutions.
Retrieved on:
Wednesday, December 6, 2023
Composable disaggregated infrastructure,
SAN,
Data activism,
Investment,
Collection,
Directory,
Marketing,
Advertising,
CDP,
Management,
Mobile phone SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ -- Artefact, Blend360, phData, Slalom, and Tredence were recognized today as official Certified Composable CDP Service Providers by Hightouch, the leading Data Activation company. Companies with this designation have been carefully reviewed and selected for their demonstrated expertise and track record supporting the adoption of Composable Customer Data Platforms among enterprise companies.
Key Points:
- SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ -- Artefact , Blend360 , phData , Slalom , and Tredence were recognized today as official Certified Composable CDP Service Providers by Hightouch , the leading Data Activation company.
- A Composable CDP is a new architecture that helps businesses collect, manage, and activate their customer data for marketing.
- Because the Composable CDP is a new approach to customer data, service providers with the skill to help enterprises adopt it are rare.
- Certified Composable Service Providers are listed in a directory for easy identification by potential customers.
Retrieved on:
Thursday, November 16, 2023
Acquisition,
SAN,
PetSmart,
Contentful,
Cars.com,
Grammarly,
Marketing,
Advertising,
AI,
CDP,
Sales SAN FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation company, announced today that it has acquired HeadsUp, the AI conversion engine for product-led growth. Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP). These new capabilities will empower data and marketing teams to make the most of their existing data and use it to power operations, advertising, and more.
Key Points:
- Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP).
- The company's CEO, Lee, will join Hightouch as part of this acquisition to spearhead AI and ML-driven Customer 360 development in the data warehouse.
- "We're thrilled to acquire HeadsUp and to welcome Earl Lee to Hightouch," said Hightouch co-CEO and co-founder Tejas Manohar.
- To address this need, Hightouch raised $38M this summer and launched a Customer 360 Toolkit in the cloud data warehouse.
Retrieved on:
Thursday, September 14, 2023
NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Hightouch today announced that it has been recognized as a Customer Data Activation category leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud company.
Key Points:
- NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Hightouch today announced that it has been recognized as a Customer Data Activation category leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue , executed and launched by Snowflake , the Data Cloud company.
- "The Snowflake Data Cloud enables marketing professionals to operate with the full breadth of their data," said Denise Persson, Chief Marketing Officer at Snowflake.
- "We're honored that Snowflake has identified Hightouch as a leader in Snowflake's 2023 Modern Marketing Data Stack report," said Tejas Manohar, co-founder and co-CEO.
- We will continue to enable teams to compose complete marketing data stacks on Snowflake's Data Cloud—a powerful, flexible, and fully managed cloud data platform for all their data regardless of the source."
Retrieved on:
Wednesday, August 30, 2023
Partnership,
Marketing,
Linkage (mechanical),
Corporate development,
Data activism,
MEWS,
Identity,
VP/CSS,
CDPS,
Sureserve,
Customer data platform,
SAN,
PetSmart,
CDP,
AI,
Reverse,
Databricks,
Sales SAN FRANCISCO, Aug. 30, 2023 /PRNewswire/ -- Hightouch and Databricks are deepening their partnership to help companies turn their data into action. Hightouch, the Data Activation company, announced that Databricks Ventures has invested in its recent $38M fundraising round.
Key Points:
- SAN FRANCISCO, Aug. 30, 2023 /PRNewswire/ -- Hightouch and Databricks are deepening their partnership to help companies turn their data into action.
- Hightouch, the Data Activation company, announced that Databricks Ventures has invested in its recent $38M fundraising round.
- Databricks Ventures invests in innovative companies that share its view of the future for data, analytics, and AI- and so Hightouch was a natural fit.
- "Databricks customers are using Hightouch to build CDPs directly on the Databricks Lakehouse Platform, and we're investing in Hightouch to build a future where the Lakehouse and its AI capabilities can drive every aspect of business operations and customer outreach," said Andrew Ferguson, VP of Corporate Development and Ventures at Databricks.
Advertising,
Partnership,
Warner Music Group,
Table,
Marketing,
Data activism,
Zeppelin,
PetSmart,
ICONIQ Capital,
Customer,
NBA,
SAN,
Algorithm,
Engineering,
Snowflake,
CRM,
Bain Capital Ventures,
200th,
Match,
Series A round,
ROI,
Reverse,
Software,
Cryptocurrency,
Sales,
Redshift,
Spotify,
Chime SAN FRANCISCO, July 19, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation company, announced today $38 million in additional funding to launch and grow its Customer 360 offering. The round, led by Bain Capital Ventures, was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.
Key Points:
- SAN FRANCISCO, July 19, 2023 /PRNewswire/ -- Hightouch , the leading Data Activation company, announced today $38 million in additional funding to launch and grow its Customer 360 offering.
- The round, led by Bain Capital Ventures , was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.
- With Hightouch Customer 360 Toolkit, the common work that data teams are tasked with is simplified and provides the ability to complete that work faster with built-in best practices.
- "Hightouch is taking their market opportunity to the next level with Customer 360 Toolkit.
Cloud,
Twilio,
Redpoint Ventures,
Homs,
Cloud computing,
Data activism,
HashiCorp,
Netflix,
SAN,
Marketing,
Infrared,
Snowflake,
Nubank,
Looker,
Redpoint SAN FRANCISCO, July 17, 2023 /PRNewswire/ -- Hightouch, the Data Activation company, announces its inclusion in the first edition of the Redpoint InfraRed 100, a comprehensive list of the next 100 promising private companies in Cloud Infrastructure. This curated selection of companies represents the next generation of leaders in the industry, poised to make a significant impact in the cloud infrastructure market.
Key Points:
- SAN FRANCISCO, July 17, 2023 /PRNewswire/ -- Hightouch, the Data Activation company, announces its inclusion in the first edition of the Redpoint InfraRed 100, a comprehensive list of the next 100 promising private companies in Cloud Infrastructure.
- In celebration of this accolade, Hightouch Co-founders Kashish Gupta, Tejas Manohar, and Joshua Curl are joining Redpoint at Nasdaq alongside other InfraRed 100 company leaders to discuss the future of cloud infrastructure.
- "It's an honor to be included in the first-ever InfraRed 100 alongside such an impressive cohort of cloud infrastructure companies.
- All companies on the first annual InfraRed 100 are included here.
Enterprise,
Cars.com,
Marketing,
Data activism,
Customer data platform,
CDPS,
Giga-,
Organization,
Investment,
SAN,
Customer data,
Corporation,
Snowflake,
Initial public offering,
CDP,
Architecture,
Growth,
Composable disaggregated infrastructure,
Warner Music Group,
Corporate development,
Fine chemical,
Video game,
Management,
Chime,
Amazon SAN FRANCISCO, May 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation platform, today announced it has been named to the fifth annual Enterprise Tech 30—a definitive list of the most promising, private enterprise tech companies across all stages of maturity. Hightouch ranks number four on the list of the ten companies in the mid-stage category.
Key Points:
- The leader in Data Activation ranks number four on the Enterprise Tech 30 list in the mid-stage category.
- SAN FRANCISCO, May 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation platform, today announced it has been named to the fifth annual Enterprise Tech 30—a definitive list of the most promising, private enterprise tech companies across all stages of maturity.
- The Enterprise Tech 30 brings to light the Enterprise startups who have the most potential to meaningfully shift how enterprises operate for the better.
- Nearly 600 venture-backed private enterprise tech companies across various stages were considered in the two-phase process by 96 Venture capitalists and 27 Corporate Development teams.
