Lovesac Enlists Celebrity Superfans to Celebrate 25 Years of Rewriting the Rules of Comfort
STAMFORD, Conn., May 17, 2023 /PRNewswire/ -- The Lovesac Company, the home furnishing and technology brand best known for its Sactionals, The World's Most Adaptable Couch, today announced its 25th Anniversary campaign. The brand has enlisted some of its well-known super fans to celebrate 25 years of Rewriting the Rules of Comfort™ through their Designed for Life product platforms of Sactionals, StealthTech™, and Sacs. The integrated program will feature a campaign video, talent partners, a limited-edition Sac Cover with Swarovski® crystals, and a consumer-facing experiential event with a live performance by Travis Barker and a special guest. Looking ahead, the celebration will continue throughout this monumental year with unique touch points, new product launches, and special promotions for Lovesac customers.
- The brand has enlisted some of its well-known super fans to celebrate 25 years of Rewriting the Rules of Comfort™ through their Designed for Life product platforms of Sactionals, StealthTech™, and Sacs.
- Each campaign vignette is centered around the "rules" that Lovesac has helped customers rewrite, some of which include Washable Covers, Modular and Replaceable Pieces, Expandable Configurations, Immersive Surround Sound and Cloud-Like Comfort.
- Within campaign creative, each talent authentically showcases how Lovesac has helped them personalize comfort by challenging the traditional rules of furniture and home decor.
- For additional information on Lovesac, visit lovesac.com , and to find the closest Lovesac showroom to you visit the Showroom Locator .