PEPSI MAX® TEAMS UP WITH EA SPORTS FC™ TO PROVIDE FANS WITH IN-GAME ULTIMATE TEAM™ REWARDS
NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Today, Pepsi MAX® and EA SPORTS FC™ have revealed details of an epic international campaign that will elevate gamers' experiences of the hotly anticipated new football game, EA SPORTS FC™ 24. The partnership is fronted by three world-class footballers, consisting of an on-pack promotion that allows fans to receive in-game rewards by simply purchasing participating Pepsi MAX products.
- The partnership is fronted by three world-class footballers, consisting of an on-pack promotion that allows fans to receive in-game rewards by simply purchasing participating Pepsi MAX products.
- By purchasing a promotional Pepsi MAX can or bottle, fans will be able to redeem EA SPORTS FC™ 24 Ultimate Team™ in-game rewards, including one Ultimate Team™ 75+ rated untradeable gold item, enabling players to build formidable player line-ups within the new game.
- The cans and bottles also provide access to slick vanity rewards including Pepsi football kits, attractive stadium designs and TIFO's - all redeemable via gaming console* or PC.
- The spot shows the Brazilian baller taking shots against goal before the ball slams against a Pepsi vending machine, releasing several limited-edition Pepsi MAX x EA SPORTS FC™ 24 cans and Vini's subsequent EA SPORTS FC™ 24 rewards.