Vini

PEPSI MAX® TEAMS UP WITH EA SPORTS FC™ TO PROVIDE FANS WITH IN-GAME ULTIMATE TEAM™ REWARDS

Retrieved on: 
Thursday, October 5, 2023

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Today, Pepsi MAX® and EA SPORTS FC™ have revealed details of an epic international campaign that will elevate gamers' experiences of the hotly anticipated new football game, EA SPORTS FC™ 24. The partnership is fronted by three world-class footballers, consisting of an on-pack promotion that allows fans to receive in-game rewards by simply purchasing participating Pepsi MAX products.

Key Points: 
  • The partnership is fronted by three world-class footballers, consisting of an on-pack promotion that allows fans to receive in-game rewards by simply purchasing participating Pepsi MAX products.
  • By purchasing a promotional Pepsi MAX can or bottle, fans will be able to redeem EA SPORTS FC™ 24 Ultimate Team™ in-game rewards, including one Ultimate Team™ 75+ rated untradeable gold item, enabling players to build formidable player line-ups within the new game.
  • The cans and bottles also provide access to slick vanity rewards including Pepsi football kits, attractive stadium designs and TIFO's - all redeemable via gaming console* or PC.
  • The spot shows the Brazilian baller taking shots against goal before the ball slams against a Pepsi vending machine, releasing several limited-edition Pepsi MAX x EA SPORTS FC™ 24 cans and Vini's subsequent EA SPORTS FC™ 24 rewards.

Celebrate the Flavors of Abruzzo in Miami during a Restaurant Week Dedicated to the Renowned Wines of Abruzzo, Italy

Retrieved on: 
Thursday, September 28, 2023

MIAMI, Sept. 28, 2023 /PRNewswire-PRWeb/ -- The Consorzio Tutela Vini d'Abruzzo is proud to present an exciting gastronomic experience in the heart of Miami—a unique restaurant week that will delight the palate with the exquisite wines from Abruzzo, Italy. This delectable journey, a part of charmingtasteofeurope.eu campaign, is set to captivate Miami's culinary scene from October 6th to October 15th.

Key Points: 
  • This delectable journey, a part of charmingtasteofeurope.eu campaign, is set to captivate Miami's culinary scene from October 6th to October 15th.
  • A selected group of Miami's distinguished Italian restaurants will take patrons on a flavorful adventure featuring a curated selection of wines from the Abruzzo region.
  • The Abruzzo Consortium representatives expressed great enthusiasm for the collaboration with these esteemed Miami restaurants, renowned for their dedication to authentic Italian cuisine.
  • Miami stands as a pivotal market for Italian wine in the United States, and they eagerly anticipate sharing the excellence of Abruzzo's wines with this vibrant city.

"The Charming Taste of Europe" To Participate in the 2023 TEXSOM Conference

Retrieved on: 
Monday, August 21, 2023

NEW YORK, Aug. 21, 2023 /PRNewswire-PRWeb/ -- In order to assist their initiatives within the United States, "The Charming Taste of Europe" will participate in the TEXSOM Conference by joining the Sommer Camp breakfast as well as participating in two tasting decks, one dedicated to wines from Abruzzo and one to the Bordeaux late harvest white wines. The conference will take place at The Irving Convention Center at Las Colinas from August 27th to August 29th.

Key Points: 
  • From August 27th through August 29th "The Charming Taste of Europe '' will participate in The 2023 TEXSOM Conference, an international event for beverage professionals.
  • NEW YORK, Aug. 21, 2023 /PRNewswire-PRWeb/ -- In order to assist their initiatives within the United States, " The Charming Taste of Europe " will participate in the TEXSOM Conference by joining the Sommer Camp breakfast as well as participating in two tasting decks, one dedicated to wines from Abruzzo and one to the Bordeaux late harvest white wines.
  • The conference will take place at The Irving Convention Center at Las Colinas from August 27th to August 29th.
  • The Sommer camp breakfast, scheduled for Sunday, August 27th, presents an exclusive educational tasting experience designed for buyers, managers, proprietors, sommeliers, importers, distributors, and conference speakers.

The "Charming Taste of Europe" Brings US and Canadian Media to Experience the Wonders of the Abruzzo Region

Retrieved on: 
Thursday, May 25, 2023

NEW YORK, May 25, 2023 /PRNewswire-PRWeb/ -- "The Charming Taste of Europe" continues to support its initiatives by hosting an exclusive press trip to discover the beauty of the Abruzzo region promoted by the Consorzio Vini d'Abruzzo. A selected group of US and Canadian journalists will travel to Abruzzo, at the heart of Italy, from June 5th to June 8th.

Key Points: 
  • NEW YORK, May 25, 2023 /PRNewswire-PRWeb/ -- " The Charming Taste of Europe " continues to support its initiatives by hosting an exclusive press trip to discover the beauty of the Abruzzo region promoted by the Consorzio Vini d'Abruzzo .
  • A selected group of US and Canadian journalists will travel to Abruzzo, at the heart of Italy, from June 5th to June 8th.
  • Abruzzo, stretches down the eastern side of the country all the way from the Apennine mountains to the Adriatic Sea.
  • The region of Abruzzo is one of Italy's best kept secrets, offering beautiful villages, landscapes, a rich history and enchanting viticulture.

"The Charming Taste of Europe" to Host Multiple Masterclasses about The Late Harvest Wines of Bordeaux Throughout The United States

Retrieved on: 
Wednesday, February 22, 2023

NEW YORK, Feb. 22, 2023 /PRNewswire-PRWeb/ -- "The Charming Taste of Europe" continues to support its initiatives in the US by promoting The Late Harvest Wines of Bordeaux and territory with multiple masterclasses throughout February 2023 each taking place in major US cities.

Key Points: 
  • These white wines of Bordeaux develop varietal aromas from the Semillon, Sauvignon, and Muscadelle varieties, for a complex, fascinating, and gourmet nose.
  • The restaurant features an ever-evolving menu of seasonal food using quality ingredients which pair beautifully with the wines from Bordeaux.
  • Both these masterclasses will be led by Monica Marin DipWSET/Bordeaux Certified Educator and participants will indulge in a lunch pairing featuring the white wines of Bordeaux.
  • The first will feature a lunch menu pairing with multiple white wines of Bordeaux.

The Abruzzo Wine Consortium Targets US Wine Consumers With Two Educational Events and In-Store Promotions

Retrieved on: 
Wednesday, November 9, 2022

NEW YORK, Nov. 9, 2022 /PRNewswire-PRWeb/ -- The Consorzio di Tutela Vini d'Abruzzo in collaboration with the San Francisco Wine School is pleased to announce two upcoming events to promote and discover the wines of Abruzzo. The San Francisco Wine School, founded in 2011, provides wine education and experiences for both professionals and enthusiasts.

Key Points: 
  • The San Francisco Wine School, founded in 2011, provides wine education and experiences for both professionals and enthusiasts.
  • Throughout the session participants will be guided through a tasting of two native white varietals, Pecorino and Trebbiano d'Abruzzo.
  • By the end of 2022, 70 Abruzzo in-store tastings will have taken place in over 40 different stores reaching more than 30,000 American consumers.
  • These European agricultural products, famous around the world for their outstanding qualities, will continue to be promoted with initiatives and events for consumers, journalists and trade professionals.

PEPSI MAX® ANNOUNCES GLOBAL FOOTBALL SENSATION, VINI JR AS ITS LATEST AMBASSADOR, WITH THE LAUNCH OF A NEW FASHION COLLECTION

Retrieved on: 
Thursday, October 27, 2022

NEW YORK, Oct. 27, 2022 /PRNewswire/ --  #ThirstyForMore – Pepsi MAX® has revealed one of the most exciting, generational talents and reigning UEFA Champions League winner, Vini Jr as its latest brand ambassador. The announcement comes as Pepsi MAX unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF, marking the start of an exciting partnership with Pepsi MAX.

Key Points: 
  • The announcement comes as PepsiMAX unveils a new fashion collection, created by football culture brand Art of Football.
  • I remember watching Pepsi MAX commercials starring some of my biggest football idols growing up.
  • Now, here I am today working with Pepsi MAX to bring this amazing fashion collection to life how cool is that?!
  • To learn more about the Pepsi x Art of Football collection, follow the Pepsi Global channels on Instagram , Twitter and Facebook .

PEPSI® ANNOUNCES GLOBAL FOOTBALL SENSATION, VINI JR AS ITS LATEST AMBASSADOR, WITH THE LAUNCH OF A NEW FASHION COLLECTION

Retrieved on: 
Thursday, October 27, 2022

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- #ThirstyForMore – Pepsi® has revealed one of the most exciting, generational talents and reigning UEFA Champions League winner, Vini Jr as its latest brand ambassador. The announcement comes as Pepsi unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF capsule, marking the start of an exciting partnership with Pepsi.

Key Points: 
  • The announcement comes as Pepsiunveils a new fashion collection, created by football culture brand Art of Football.
  • This is a tribe of restless individuals bubbling with potential, just like Vini Jr, whose drive, passion and determination has gained him global recognition, around the world.
  • Now, here I am today working with Pepsi to bring this amazing fashion collection to life how cool is that?!
  • To learn more about the Pepsi x Art of Football collection, follow the Pepsi Global channels on Instagram , Twitter and Facebook .

"The Charming Taste of Europe" to Host Three Masterclasses about The Sweet Wines of Bordeaux Throughout The United States

Retrieved on: 
Monday, April 18, 2022

NEW YORK, April 18, 2022 /PRNewswire-PRWeb/ -- "The Charming Taste of Europe" continues to support its initiatives in the US by promoting The Sweet Bordeaux wines and territory with three Masterclasses throughout April 2022 each taking place in major US cities.

Key Points: 
  • The first Masterclass will be held in Miami on April 18th at the Amara restaurant, the quintessential Miami Waterfront restaurant.
  • The masterclass will be led by Alessandra Esteves, Director of Wine Education at the Florida Wine Academy & Co-Founder at 305 Wines.
  • Meraviglia will provide participants with an extensive overview of the Bordeaux territory and its inspired wines given his expertise in the industry.
  • About the Charming Taste of Europe:
    Europe, a place with timeless charm, is the birthplace of some of the highest-quality products in the world.

Vini d'Abruzzo Consortium Announces "Discover the Portrait of Abruzzo Wines" Masterclass in Chicago

Retrieved on: 
Monday, November 15, 2021

(International Event & Exhibition Management) as part of the "Charming Taste of Europe" educational activities in the US to promote Abruzzo wines.

Key Points: 
  • (International Event & Exhibition Management) as part of the "Charming Taste of Europe" educational activities in the US to promote Abruzzo wines.
  • Considered the king of Abruzzo wines, Montepulciano d'Abruzzo has become one of Italy's most famous reds, thanks to its versatility, high quality and typically affordable price point.
  • To learn more about the Charming Taste of Europe campaign, visit charmingtasteofeurope.eu which spotlights the characteristics of these European products.
  • Pages dedicated to the Charming Taste of Europe can be found on social networks such as Facebook , Instagram and YouTube .