Connected Vehicle Technology Is Becoming Key Selling Point for Battery Electric Vehicle Adoption
LIVONIA, Mich., Aug. 15, 2023 (GLOBE NEWSWIRE) -- New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent, a top data analytics and advisory firm with experience counseling the world’s largest automotive companies.
- LIVONIA, Mich., Aug. 15, 2023 (GLOBE NEWSWIRE) -- New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent, a top data analytics and advisory firm with experience counseling the world’s largest automotive companies.
- Additionally, approximately two-thirds of all EV Owners, EV Intenders and luxury car owners say they will not consider a BEV unless it has connected car technology.
- “If a BEV doesn’t interact seamlessly with future EV buyers’ connected life, it may become a barrier to purchase.
- Beyond addressing BEV barriers, 44% of shoppers believe connected vehicle services would make BEV ownership more convenient.