2008–09 Tampa Bay Lightning season

BioSteel Cements Its Position as Sports Hydration Drink of the Ice and Becomes Official Sports Hydration Partner of Six National Hockey League Franchises

Retrieved on: 
Wednesday, January 11, 2023
Trigger, Tetra, Social media, Marketing, PPG Industries, BioSteel, National Hockey League Players' Association, Business operations, League, Hockey, Amelia Park Ice Rink and Memorial Garden, 2008–09 Tampa Bay Lightning season, Duck, NHL, VSG, Columbus Blue Jackets, Blue Raspberry, National Hockey League, Lightning, Ice, Amalie Arena, Electrolyte, Athlete, 1997–98 Chicago Blackhawks season, NHLPA, Sale, Corporation, Sport, Chicago Blackhawks, Partnership, Anaheim Ducks

Activations include BioSteel trigger promotions and point-of-sale displays at local retailers, sampling opportunities, in-arena branding, social media promotions and more.

Key Points: 
  • Activations include BioSteel trigger promotions and point-of-sale displays at local retailers, sampling opportunities, in-arena branding, social media promotions and more.
  • Earlier this year, BioSteel became the Official Hydration Partner of the NHL and the National Hockey League Players' Association (NHLPA) in a full circle moment for a brand born in an NHL locker room.
  • "We're thrilled to work with BioSteel as the Official Hydration Partner of the Anaheim Ducks.
  • "We're thrilled to welcome BioSteel as our official hydration partner," said Jaime Faulkner, President of Business Operations at the Chicago Blackhawks.

Performance Health Teams Up With Elite New York High School Football Players in First Ever Name, Image and Likeness Deal

Retrieved on: 
Friday, March 11, 2022
Storm, University, 2011 ITU Team Triathlon World Championships, Major League Baseball, 2008–09 Tampa Bay Lightning season, Physician, Tampa Bay Storm, National Football League, Tampa Bay, Performance Health, Athlete, NIL, GLOBE, Patient, Health, Rehabilitation, Social media, Football, Sports medicine, AFL, Sport, Dentistry

The NIL deal with these highly-recruited, star high school athletes is believed to be the first of its kind for amateur high school football players in the state of New York.

Key Points: 
  • The NIL deal with these highly-recruited, star high school athletes is believed to be the first of its kind for amateur high school football players in the state of New York.
  • All eight players are currently patients of Performance Health.
  • Each was eager to endorse the sports medicine practice as they have personally experienced tremendous health, wellness and performance benefits from the therapy, treatment and services provided by Performance Health.
  • The high school football players are:
    "All of the football players are great athletes, great kids, but more importantly for us, they are great citizens and leaders in their community," said Dr Jonathan Phillips, Head of Performance Health.