Press Play

ROCKSTAR ENERGY® PRESS PLAY ON 2024 WITH BOLD NEW VISUAL IDENTITY

Retrieved on: 
Monday, February 5, 2024

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Rockstar Energy® kicks off the new year with a dynamic new look and feel as the brand unveils the latest refresh of its visual identity across the full product range. Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.

Key Points: 
  • Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.
  • Each touchpoint of the brand now revolves around the bold 'Press Play' platform, urging Rockstar enthusiasts to embrace new experiences and press play on the things they love.
  • Rockstar Energy's new visual identity debuts in the UK, Poland and Germany this January 2024, with subsequent launches throughout the year.
  • The fresh look will extend across all international Rockstar Energy flavours in multi-touchpoint campaigns, and anywhere else you find Rockstar from January 2024 onwards.

The Doux Launches PRESS PLAY Thermal Styling System: The Silk Press of The Future

Retrieved on: 
Friday, January 5, 2024

Coined as 'The Silk Press of the Future,' this innovative straightening system features both thermal protection and a bond-building complex (DOUX-plex™).

Key Points: 
  • Coined as 'The Silk Press of the Future,' this innovative straightening system features both thermal protection and a bond-building complex (DOUX-plex™).
  • The star of the line, DOUX-plex™ , is a bond-stabilizing technology formulated with a proprietary blend of ingredients and infused into the Press Play Thermal Styling System for strengthening and repairing bonds.
  • Smith shares, "After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option.
  • The PRESS PLAY Thermal Styling system consists of seven innovative products, all priced at $16.99, ranging from shampoo to anti-humidity spray, heat protectants, and styling wrap lotion.

GLOBAL SUPERSTAR, STORMZY, SET TO DOMINATE THE VIRTUAL STAGE WITH ROCKSTAR ENERGY DRINK®

Retrieved on: 
Tuesday, June 20, 2023

DUBLIN, June 20, 2023 /PRNewswire/ -- Rockstar Energy Drink® today announces a revolutionary digital in-app concert experience in collaboration with an international line-up of chart-topping musical talent. The globally renowned artist, Stormzy, will headline the main stage, performing his biggest hits from his latest #1 album, 'This is What I Mean', with local stars taking the stage in France, Poland and Germany.

Key Points: 
  • DUBLIN, June 20, 2023 /PRNewswire/ -- Rockstar Energy Drink® today announces a revolutionary digital in-app concert experience in collaboration with an international line-up of chart-topping musical talent.
  • Each of the Rockstar 'Press Play' Concert headliners will transport viewers to five distinct digital worlds, thoughtfully crafted to capture the essence of 'Play'.
  • Rockstar is committed to making energy accessible to everyone, enabling them to be at their best for those highly anticipated moments of play.
  • Global artist and Rockstar 'Press Play' performer Stormzy comments: "I'm really excited to be a part of this legendary digital in-app concert experience with Rockstar Energy.

ROCKSTAR ENERGY DRINK® INVITES FANS TO 'PRESS PLAY' ON THE THINGS THEY LOVE WITH LAUNCH OF ITS NEW GLOBAL PLATFORM

Retrieved on: 
Wednesday, May 31, 2023

DUBLIN, May 31, 2023 /PRNewswire/ -- Rockstar Energy Drink® is excited to announce its new global platform, 'Press Play', the brand's re-energised positioning, which aims to give fans the fuel to say yes to the things they love to do.

Key Points: 
  • Rockstar is marking its evolution with the global launch of its new platform, 'Press Play'.
  • DUBLIN, May 31, 2023 /PRNewswire/ -- Rockstar Energy Drink® is excited to announce its new global platform, 'Press Play', the brand's re-energised positioning, which aims to give fans the fuel to say yes to the things they love to do.
  • Throughout 2023 Rockstar Energy is venturing further into the world of music by encouraging music lovers to 'Press Play' on the sounds they love, and the music that gets them hyped.
  • By fuelling their energy through exclusive music partnerships and events, Rockstar is leaving fans fully energised for the moments they live for.

IT'S TIME TO PRESS PLAY: H&M STUDIO SS22 CELEBRATES FASHION'S BRIGHT NEW ERA

Retrieved on: 
Thursday, March 10, 2022

The H&M Studio SS22 collection will be available in the U.S. at the H&M Fifth Avenue flagship and HM.com beginning March 10th.

Key Points: 
  • The H&M Studio SS22 collection will be available in the U.S. at the H&M Fifth Avenue flagship and HM.com beginning March 10th.
  • Key pieces in the collection include avant-garde takes on laced-up denim, oversized suiting, lime green satin co-ordinated sets and a versatile leopard print swimsuit.
  • A studded denim mini skirt, ruffle-adorned mesh top and rhinestone-trimmed little black dress are inspired by late 1990's style.
  • H&M Studio's SS22 collection campaign was directed and photographed by Reto Schmid and styled by Georgia Pendlebury in London.