The Mist

iQIYI's Hit Mist Theater 2020 Wraps Up, Watched by Over 68 Million Subscribers

Retrieved on: 
Wednesday, October 14, 2020
Creative works, Films, Cinema of the United States, The Bad Kids, Kidnapping Game, iQiyi, The Mist, Mist, Bad Kids, Sisyphus

The Mist Theater showcased five suspense dramas in 2020, comprising: Kidnapping Game, The Bad Kids, Crimson River, Sisyphus and The Long Night.

Key Points: 
  • The Mist Theater showcased five suspense dramas in 2020, comprising: Kidnapping Game, The Bad Kids, Crimson River, Sisyphus and The Long Night.
  • iQIYI data shows that Mist Theater not only generated word-of-mouth recommendations, but also drove an increase in overall subscriber content consumption.
  • For example, the number of subscribers that watched The Bad Kids doubled between the airing of its final episode and the wrap-up of Mist Theater.
  • The success of iQIYI's Mist Theater and short dramas is the result of a long-standing strategy based on innovation.