The Impact of Artificial Intelligence on the Willingness to Pay for Digital Newspaper Subscriptions - An Empirical Study by BSI of the German News Market
However, readers are still very skeptical about the use of artificial intelligence in news media.
- However, readers are still very skeptical about the use of artificial intelligence in news media.
- Even more dramatic: they punish the use of AI with a massively lower Willingness to Pay.
- For example, the Willingness to Pay for online news drops by 30 percent when AI is used to research, process or create news.
- This was determined by the "BSI Artificial Intelligence (AI) Think Tank" of the Brand Science Institute in a Germany-wide representative survey of 1,458 respondents.