First-of-its-kind e-commerce packaging test will help reduce direct-to-consumer shipment damage
This is especially essential for home delivery as damage in transit will ultimately be received by the customer, negatively impacting consumer experience and brand equity.
- This is especially essential for home delivery as damage in transit will ultimately be received by the customer, negatively impacting consumer experience and brand equity.
- Damage in transit is also a worst-case sustainability outcome since both the product and package become waste.
- This is estimated to be five to 30 times more than the environmental impact of packaging, depending on the product.
- During transport, every touch point (places where a package changes over to another entity to move) increases risks of product damage.