JCB identifies India as a key growth market for European merchants and acquirers to further propel digital payments and online spending
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Traditionally a "cash-first" society, there has been a significant shift towards digital and card payments as part of a "less-cash" movement in recent years. - This has been accelerated by government initiatives such as Digital India introduced with the specific aim to "transform India into a digitally empowered society and knowledge economy".
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The National Payment Corporation of India (NPCI), set up by the Reserve Bank of India and Indian Banks' Association, has been a major factor in enabling widespread digital payments in the region. - As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide.