Melissa Points to Real-Time Data Quality as Key to Compliance Initiatives in Online Gambling
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Wednesday, May 31, 2023
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A multi-part, automated data quality strategy offers ease of use that helps digital casinos prioritize regulatory compliance as well as customer engagement and profitability.
Key Points:
- A multi-part, automated data quality strategy offers ease of use that helps digital casinos prioritize regulatory compliance as well as customer engagement and profitability.
- “For online gambling platforms to thrive, they must recognize the outsized role of robust data quality – essential in meeting regulatory demands, as well as overall business objectives.
- For example, initial data validation occurs in real-time during the onboarding process, creating a seamless experience between online gambling hosts and wagering customers.
- Compliance is dependent on current, relevant data from multiple sources – a range of data streams containing billions of global contact records.