EQS-News: Mondia: Why digital content is the answer for brand engagement (By Paolo Rizzardini)
Digital content done well can be tailored, interactive and trendy, which are key drivers of engagement
- Digital content done well can be tailored, interactive and trendy, which are key drivers of engagement
Consumers dont want the ordinary when it comes to brand engagement. - The world is online, and the most effective way to reach it is undeniably through digital content.
- Digital content marketing (DCM) involves creating and sharing relevant, valuable brand-related content.
- Features such as favourites, search, in-product advertisements, autoload content, content ratings, sharing, and improved communication all increase customer engagement and retention.