Mondia

EQS-News: Mondia: Why digital content is the answer for brand engagement (By Paolo Rizzardini)

Retrieved on: 
Wednesday, November 30, 2022

Digital content done well can be tailored, interactive and trendy, which are key drivers of engagement

Key Points: 
  • Digital content done well can be tailored, interactive and trendy, which are key drivers of engagement
    Consumers dont want the ordinary when it comes to brand engagement.
  • The world is online, and the most effective way to reach it is undeniably through digital content.
  • Digital content marketing (DCM) involves creating and sharing relevant, valuable brand-related content.
  • Features such as favourites, search, in-product advertisements, autoload content, content ratings, sharing, and improved communication all increase customer engagement and retention.

EQS-News: Mondia: Personalization in media - how technologies help (By Paolo Rizzardini)

Retrieved on: 
Wednesday, November 30, 2022

Personalization done well enhances the customer experience, builds retention rates, and reduces acquisition costs by up to 50%

Key Points: 
  • Personalization done well enhances the customer experience, builds retention rates, and reduces acquisition costs by up to 50%
    Consumers today crave relevance.
  • Personalization is likely to be one of the predominant drivers of brands success over the short to medium term.
  • 35% ( http://bit.ly/3AZ5WSm ) of companies across the globe felt they were achieving omnichannel personalization, up from 24% a year ago.
  • Personalization done well enhances the customer experience, builds retention rates, and reduces acquisition costs by up to 50% (https://mck.co/3Fdufya).

EQS-News: OPINION: Online content in post-pandemic world (By Paolo Rizzardini)

Retrieved on: 
Sunday, November 27, 2022

The COVID-19 pandemic ushered in a step change in the way the world worked, shopped, interacted and sought leisure.

Key Points: 
  • The COVID-19 pandemic ushered in a step change in the way the world worked, shopped, interacted and sought leisure.
  • Other trends, particularly those relating to the shift of consumers online and the rise of mobile content, have proven more durable.
  • According to SOMS Digital ( http://bit.ly/3AzWRz9 ), video content marketing is likely to be one of the most important trends in online content over the next 5-10 years.
  • Staying up to date in a rapidly changing world requires constant focus on innovation, disruption and world markets.

EQS-News: OPINION: Gen Z – leading the future of digital entertainment (By Paolo Rizzardin)

Retrieved on: 
Sunday, November 27, 2022

Gen Z, the first digitally native generation, comprise a third of the global population and represent over a quarter of consumers globally.

Key Points: 
  • Gen Z, the first digitally native generation, comprise a third of the global population and represent over a quarter of consumers globally.
  • First and foremost, Gen Z has grown up with the internet and social media.
  • Gen Z was the first generation with ubiquitous access to the internet and portable computing devices from a young age.
  • This shift has led to the rise of new platforms and content creators who are catering to the Gen Z audience.

DGAP-News: Mondia Digital launches mENT: a B2B, multi-content, premium digital entertainment platform

Retrieved on: 
Tuesday, March 1, 2022

28 February 2022, Dubai, United Arab Emirates, Mondia Digital ( https://mondia.com/ ), a Mondia Group company is proud to launch Mondia Entertainment (mENT), a business-to-business, multi-content, premium digital entertainment platform powered by world-class technology.

Key Points: 
  • 28 February 2022, Dubai, United Arab Emirates, Mondia Digital ( https://mondia.com/ ), a Mondia Group company is proud to launch Mondia Entertainment (mENT), a business-to-business, multi-content, premium digital entertainment platform powered by world-class technology.
  • mENT is an all-in-one digital experience for companies to offering the best in digital entertainment to their customers.
  • mENT offers a top selection of music, games, video, kids' content and can include any other digital content type and category.
  • Paolo Rizzardini, CEO of Mondia Digital, said: "mENT is a complete content experience, designed to be the simplest, most powerful solution for the world's leading brands to offer premium digital content for their customers.