California Milk Processor Board Launches New "Get Real Inc." Campaign with Desi Banks and Social Influencers to Encourage Authenticity
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Thursday, December 7, 2023
campaign, recently announced its latest advertising initiative – "Get Real Inc." This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
Key Points:
- campaign, recently announced its latest advertising initiative – "Get Real Inc." This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
- Together, they present innovative creations aimed at promoting authenticity in a world increasingly dominated by technology and artificiality.
- Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.
- Steve James, Executive Director of the California Milk Processor Board said, “Real milk isn't just a beverage; it's a natural source of essential nutrients, a symbol of authenticity, and a way to savor life's real moments.