ACRI

Illinois Launches New "Pause to Heal" Firearm Restraining Order Education Campaign

Retrieved on: 
Tuesday, April 2, 2024
Gun, Council, Ad Council, Fro, Illinois State Police, Public health, Learning, Shooting, Partnership, Education, Firearm, FAQ, Violence, Research, Gun violence, FRO, Digital, Death, American Public Health Association, Life, Radio, ACRI, CDC, McKinney, Texas, Love, Suicide, IDPH, Bipartisan Safer Communities Act, Injury, Family, Government, Joyce Foundation, PSAS, Nursing

CHICAGO, April 2, 2024 /PRNewswire/ -- A new partnership to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), or "red flag laws," is launching today during National Public Health Week involving the Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence, and the Ad Council.

Key Points: 
  • The Illinois effort is the first phase of a planned multi-state campaign called "Pause to Heal."
  • "The State of Illinois is fortunate to partner with Brady and the Ad Council to launch a one-of-a-kind public health campaign educating the public on the importance of firearm restraining orders.
  • "Illinois has two very effective tools, the Firearm Restraining Order and Clear and Present Danger reporting.
  • "A Firearm Restraining Order gives a person in crisis time to heal," says one billboard.

The Ad Council, Coalition of Health Systems and Hospitals Tackle America's Most Urgent Public Health Crisis: Gun Violence

Retrieved on: 
Tuesday, February 27, 2024
Bias, Hospital, Social change, Education, MedStar Health, Injury, Gun, Love, City, Children's Hospital Association, Study, Death, Ad Council, University, Policy, Medical Center, Council, Marketing, Wound, Health, Hatred, Interim, Advertising, Trauma, Johns Hopkins, ACRI, Gun violence, Pediatrics, Psychiatry, CDC, Firearm, Pediatrics (journal), Partnership, Elective surgery, Mental health, Intermountain Health, Multimedia, The Jed Foundation, Northwell Health, KFF, University of Washington, Epidemiology, Research, American Academy, National health insurance, Risk, COVID-19, Patient, Smokey Bear, Public, Nursing

NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Today at Northwell Health's 5th annual Gun Violence Prevention Forum, the Ad Council announced a new gun violence prevention initiative in collaboration with a coalition of health care leaders to address this urgent public health crisis and its impact on youth.

Key Points: 
  • This group of chief executives represents some of the nation's largest health systems and hospitals that are providing funding, strategic insight and issue expertise on gun violence prevention for the campaign.
  • However, only 26% selected gun injuries as the leading cause of death among children, demonstrating a need for further education.
  • Health systems and hospitals throughout the country have seen firsthand the toll gun violence takes on communities.
  • This includes a coalition-based and multi-audience approach, mobilizing the advertising, media and marketing industries to tackle gun violence prevention in America.

New Study Reveals Current Knowledge & Attitudes Toward Extreme Risk Protection Orders and Provides States with a Playbook to Inform the Public

Retrieved on: 
Thursday, August 10, 2023
Joyce Foundation, Council, Advertising, Violence, Education, Suicide, Law enforcement, Overalls, COVID-19, ERPO, Ad Council, Research, Millennials, Veteran, EDT, Generation Z, Firearm, ACRI, Organization, International Conference of Reformed Churches, Risk, Knowledge, Erpo Freiherr von Bodenhausen, Extreme Risk Protection Order Act, Medical device, Property management

NEW YORK, Aug. 10, 2023 /PRNewswire/ -- As more states in the US begin to adopt their own Extreme Risk Protection Orders (ERPOs), a new study from the Ad Council Research Institute (ACRI) and The Joyce Foundation uncovers the public's awareness of and attitudes toward these laws in the states where they are in place. Though awareness of these laws is relatively high (65%), only a small percentage (7%) of the public is very familiar with them and could be in a place to effectively utilize them if needed. The report also provides a communications toolkit with state-specific findings and resources to help local and national organizations drive actionable understanding of ERPOs.

Key Points: 
  • The report also provides a communications toolkit with state-specific findings and resources to help local and national organizations drive actionable understanding of ERPOs.
  • Since the start of the study, two more states have passed ERPO laws.
  • This study and toolkit not only shed light on the public's level of awareness but provides vital insights and proven messaging frames catered to individual states to inform the public.
  • "As more states turn to extreme risk laws, ERPOs are becoming an important part of a growing set of solutions needed to reduce gun violence in our country.

Substance Use Disorders: New Research by the Ad Council Research Institute Outlines How Best to Reach, Encourage and Support those Open to Treatment

Retrieved on: 
Tuesday, June 6, 2023
Insurance, Council, Suds, Office of Inspector General, U.S. Department of Health and Human Services, Naloxone, Public, Overalls, COVID-19, Fear, Ad Council, Substance Abuse and Mental Health Services Administration, Fentanyl, Drug overdose, ACRI, Organization, Shame, Risk, Treatment, The 39 Clues, SUD, BIPOC, Cornerstone, Trauma, Support, The Real Deal, Disease, SAMHSA, Pharmaceutical industry, Dietary supplement, Nursing

NEW YORK, June 6, 2023 /PRNewswire/ -- In the midst of a growing national crisis of drug overdose deaths, the Ad Council Research Institute (ACRI) announces today its findings of a mixed-method research study identifying how to reach, encourage and support individuals open to treatment for substance use disorders (SUDs). The report hones in on the audiences most impacted by or at risk for substance use disorders, identifies those open to seeking treatment, deciphers barriers and motivators to seeking treatment and informs message development to help individuals explore resources and recovery. Results shine a light on opportunities to reach and influence those who are open to treatment, regardless of whether an individual has or is at risk of a substance use disorder, and serve as the cornerstone for a new campaign from the Ad Council launching later this year.

Key Points: 
  • Being present and healthy for their children was the top motivator for respondents open to treatment, both those with a current substance use disorder (67%) and those at risk of one (59%).
  • The next most motivating factor was to feel better and be healthier (66% current SUD, 58% at risk).
  • "This study highlights the potential to change outcomes, even save lives, of those who self-identify as being open to receiving treatment.
  • As the overdose crisis continues, its reach is expanding to all kinds of American communities, rural, suburban and urban alike.

Year-Long Study Examines What Issues Americans Care Most About, Reveals Power of Local and National Media to Influence Decisions on Major Issues

Retrieved on: 
Friday, May 19, 2023
Violence, Gun, Policy, Ad Council, Human, Southern United States, Women's rights, Recycling, ACRI, Climate change, Knowledge, Climate, Morning Consult, Meat, Environment, Firearm, Hunting, Renewable energy

NEW YORK, May 19, 2023 /PRNewswire/ -- Today, the Ad Council Research Institute (ACRI) released results of a year-long study aimed at taking a pulse check of the issues Americans care most about, the actions they take on behalf of those issues and how shifts in interests occur as media focus, culture shifts, and movements drive action. Among other key findings, the 2022-23 Issue Pulse results reveal that, despite some variances in issues Americans care about throughout the year, some clearly have staying power: nearly half of all Americans consistently list the economy as their top concern, followed by women's rights and climate change; and Americans most trust local and national media to give them the information they need to make decisions about top issues.

Key Points: 
  • Notably, the study also paints a picture of Americans most inclined to act on social issues: Democrat (52%), suburban (44%), urban (36%), age 18-34 (39%) and reside in the American South (39%).
  • Understanding these key demographics is vital, particularly for marketers who aim to encourage engagement and action among Americans.
  • U.S. adults are inclined to believe both gun violence and mass shootings will increase over the next 10 years.
  • In the fall of 2022, the economy and women's rights became Americans' top concerns, but climate change/the environment remained in the top three.

New Study Reveals 66% of Conservatives and 46% of Independent Voters Lack Confidence in Elections

Retrieved on: 
Thursday, May 11, 2023
ACRI, Organization, Knowledge, Ad Council, Hope, CLC, Election, Distrust, Research, Dis, Campaign Legal Center

NEW YORK, May 11, 2023 /PRNewswire/ -- Today, the Ad Council Research Institute (ACRI) and the Campaign Legal Center (CLC) released findings from a new study that revealed a significant knowledge gap, as well as ongoing fears and concerns about the fairness and accuracy of the U.S. election process among many conservative-leaning and independent voters. The new study, (Dis)Trust in Elections: Rebuilding Voter Trust & Confidence in the U.S. Election Process, offers organizations, government entities, election boards, and election officials key insights into the ideal target audience for election-confidence building efforts.

Key Points: 
  • Key findings from the study include:
    The ideal target audience for confidence-building efforts is conservative-leaning and independent voters.
  • Only about a third (31%) of conservative-leaning voters in the sample believe the 2020 presidential election was conducted fairly and accurately.
  • Top beliefs among independent voters: Encouraging multiple voting/ making voting easier for some (50%), voting fraud took place (48%), unregistered voters and/or illegal immigrants voted (44%).
  • (Dis)Trust in Elections: Rebuilding Voter Trust & Confidence in the U.S. Election Process provide a deeper look into voter distrust in the U.S. election process.

New Research by the Ad Council Research Institute and The Joyce Foundation Uncovers Public Knowledge & Attitudes Toward Extreme Risk Protection Orders and Identifies How to Effectively Empower Americans to Utilize These Gun Violence Prevention Laws

Retrieved on: 
Thursday, April 27, 2023
Joyce Foundation, Council, Advertising, Violence, Education, Suicide, Policy, COVID-19, ERPO, Ad Council, Research, Veteran, Firearm, ACRI, Organization, Name, International Conference of Reformed Churches, Trust, Risk, Knowledge, Nursing, Erpo Freiherr von Bodenhausen

NEW YORK, April 27, 2023 /PRNewswire/ -- In the midst of a growing national focus on Extreme Risk Protection Orders (ERPOs), the Ad Council Research Institute (ACRI) and The Joyce Foundation today announce key findings of a mixed-methods study to understand perceptions toward these laws. Results provide guidance for local and national organizations to drive more awareness and understanding of these laws where they are in place. The study also will serve as a cornerstone of the Ad Council's expanded focus to further reduce gun violence in the United States, building upon existing efforts including the award-winning End Family Fire campaign.

Key Points: 
  • Results provide guidance for local and national organizations to drive more awareness and understanding of these laws where they are in place.
  • "The issue of gun violence is one that impacts people in all corners of the United States.
  • ERPOs can be another lifesaving tool in the states where they exist, but only if Americans understand them and know how to put them into action.
  • We're eager to continue this research, empower local government agencies to utilize it and put our findings into action, ultimately preventing tragedies."

Intesa Sanpaolo: fourth Energy Report presented at EU Parliament

Retrieved on: 
Friday, December 2, 2022
Biofuel, Livingston Compagnia Aerea, SRM, Intesa Sanpaolo, Public affairs, ESL, ACRI, Member of the European Parliament, European, Euro-Mediterranean Center on Climate Change, European Parliament, Mediterranean Basin, Energy Centre, Renewable energy

BRUSSELS, Dec. 02, 2022 (GLOBE NEWSWIRE) -- The fourth 'MED & Italian Energy Report' was presented yesterday, December 1, at the European Parliament.

Key Points: 
  • BRUSSELS, Dec. 02, 2022 (GLOBE NEWSWIRE) -- The fourth 'MED & Italian Energy Report' was presented yesterday, December 1, at the European Parliament.
  • This year's report is entitled 'Alternative fuels: a strategic option for the Euro-Mediterranean area?'
  • After introductory speeches by the three MEPs and the Head of European Regulatory and Public Affairs at Intesa Sanpaolo, Francesca Passamonti, the 2022 Report was presented by Massimo Deandreis, General Manager of SRM, and Ettore Bompard, Director of the ESL@ Energy Center, Politecnico di Torino.
  • The report findings were discussed among the speakers: representatives of Italian and European institutions, international trade associations, the energy industry and energy-related infrastructures.

New Report: Americans' Trust in Messengers Varies Widely by Age, Political Views, Geography

Retrieved on: 
Thursday, November 17, 2022
Generation Z, Ad Council, Advertising, Trust, Technology, Social media, ACRI, Awareness, NEW, Income, Research, Democrat, History, YouTube, Athlete, Time, Spouse, Marketing, Multimedia, Friends, Job Creators Network, Creativity, Good, Public relations, Online shopping, Sales

NEW YORK, Nov. 17, 2022 /PRNewswire/ -- A new report released by the Ad Council Research Institute (ACRI) finds notable differences across generational, political and geographic lines in who Americans trust for information about important social issues and what motivates them to take action. The 2022 Trusted Messenger Survey, an ongoing, annual exploration that began in 2021, offers important insights for brands, causes and civic groups working to educate and inspire the American public at all levels on these and other topics.

Key Points: 
  • Younger Americans, particularly Gen Z, are much more likely than older generations to trust broader influencers (social media influencers, celebrities, podcast hosts, athletes, etc.)
  • The 2022 study saw significant differences in the messengers Americans trust by political affiliation.
  • In contrast, Republicans have significantly more trust in religious leaders (53%, compared to 37% of Democrats and 36% of the general public.)
  • Other than spouses and other immediate family members, the only messengers with similar levels of trust between urban and rural Americans are pastors/religious leaders.

Empowered by their role as "America's Future," 59% of young voters plan to vote in the midterm elections to protect their rights - while 21% are unsure whether or not they will vote

Retrieved on: 
Tuesday, October 4, 2022
Perception, YouTube, Millennials, Women's rights, Facebook, Comedy Central, Advertising, History, Profile, Time, SVP, Technology, Generation Z, Research, Empowerment, Studio, Ad Council, Paramount Network, Twitter, Population, Multimedia, Social impact, Education, CMT, MTV, ACRI, VH1, Collaborative RESearch Team to study psychosocial issues in Bipolar Disorder (CREST.BD), Logo, Abortion, Friends, PMN, Creativity, NEW, Organization, Mental health, Marketing, Smithsonian Channel, Awareness, Corruption, Birth control, Online gambling, Sales

NEW YORK, Oct. 4, 2022 /PRNewswire/ -- Empowerment is the driving message leading young voters ages 17-29 to the polls this midterm season, with 59% confirming they are planning on voting, motivated by their perception as being "America's Future," according to the second and final phase of the Messaging Young Voters in the 2022 Midterms Report by the Ad Council Research Institute (ACRI) and Paramount Media Networks (PMN) & MTV Entertainment (MTVE) Studios.

Key Points: 
  • The report also provides actionable and research-driven message frames and approaches for organizations to utilize in their strategies to successfully motivate voter turnout of these age groups.
  • Abortion and women's rights are the top two issues of interest to young voters, with 51% and 50% respectively.
  • Other top of mind issues for young voters include healthcare, the economy, mental health, gun rights and education.
  • To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.