Lobos 1707

LOBOS 1707 TEQUILA EXPANDS ITS GLOBAL FOOTPRINT WITH UNITED KINGDOM LAUNCH

Retrieved on: 
Monday, December 11, 2023

NEW YORK, Dec. 11, 2023 /PRNewswire/ -- Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, is now available in the United Kingdom – marking the brand's European expansion. Founded in 2020 by Chief Creative Officer Diego Osorio, with legendary athlete and cultural icon LeBron James, the products will be launching exclusively with Selfridges across its four stores and at selfridges.com. This news comes on the heels of the brand's international debut in Dubai earlier this year.

Key Points: 
  • NEW YORK, Dec. 11, 2023 /PRNewswire/ -- Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, is now available in the United Kingdom – marking the brand's European expansion.
  • "I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack," said Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal.
  • The Lobos 1707 Reposado Tequila, Lobos 1707 Joven Tequila and the premium Lobos 1707 Extra Añejo expressions will be available for purchase in-store or at selfridges.com for delivery or store collection, prices range from £64.99 to £180.
  • "It's exciting to see our Pack continue to grow as we expand our footprint around the world," said LeBron James, Investor and Partner of Lobos 1707 Tequila & Mezcal.

LOBOS 1707 TEQUILA EXPANDS ITS GLOBAL FOOTPRINT WITH UNITED KINGDOM LAUNCH

Retrieved on: 
Monday, December 11, 2023

NEW YORK, Dec. 11, 2023 /PRNewswire/ -- Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, is now available in the United Kingdom – marking the brand's European expansion. Founded in 2020 by Chief Creative Officer Diego Osorio, with legendary athlete and cultural icon LeBron James, the products will be launching exclusively with Selfridges across its four stores and at selfridges.com. This news comes on the heels of the brand's international debut in Dubai earlier this year.

Key Points: 
  • NEW YORK, Dec. 11, 2023 /PRNewswire/ -- Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, is now available in the United Kingdom – marking the brand's European expansion.
  • "I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack," said Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal.
  • The Lobos 1707 Reposado Tequila, Lobos 1707 Joven Tequila and the premium Lobos 1707 Extra Añejo expressions will be available for purchase in-store or at selfridges.com for delivery or store collection, prices range from £64.99 to £180.
  • "It's exciting to see our Pack continue to grow as we expand our footprint around the world," said LeBron James, Investor and Partner of Lobos 1707 Tequila & Mezcal.

LOBOS 1707'S LIMITED EDITION AÑEJO TEQUILA IS BACK BY POPULAR DEMAND

Retrieved on: 
Wednesday, October 11, 2023

NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Due to popular demand, Lobos 1707 Tequila & Mezcal has officially announced the additional availability of their Limited Edition Añejo tequila. Only available for a limited time with a small quantity at retailers and restaurants, this ultra-premium Lobos 1707 Limited Edition Añejo has increased availability, expanding to 28 U.S. markets with around 9,000 bottles total.

Key Points: 
  • IMAGES FOR USE CAN BE FOUND HERE (Credit: LOBOS 1707 TEQUILA & MEZCAL)
    NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Due to popular demand, Lobos 1707 Tequila & Mezcal has officially announced the additional availability of their Limited Edition Añejo tequila.
  • Only available for a limited time with a small quantity at retailers and restaurants, this ultra-premium Lobos 1707 Limited Edition Añejo has increased availability, expanding to 28 U.S. markets with around 9,000 bottles total.
  • "We are thrilled to bring back the Lobos 1707 Limited Edition Añejo for those who have yet to experience this award-winning liquid for themselves."
  • The Lobos 1707 Limited Edition Añejo variant is the perfect pairing for elevated occasions, fine dining experiences and nightlife fun, or any celebration big and small.

CHILLED MEDIA AND LOBOS 1707 TEQUILA AND MEZCAL CHALLENGE BARTENDERS NATIONWIDE TO SHOWCASE THEIR BEST-IN-CLASS SKILLS

Retrieved on: 
Tuesday, October 3, 2023

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- CHILLED announces the Best-In-Class Cocktail Challenge, presented by Lobos 1707 Tequila and Mezcal. The competition invites bartenders from across the country to raise the bar and showcase their best-in-class skills and talent. The bartender who outshines all others wins the opportunity to serve as Brand Ambassador for the legendary brand, creating original cocktail recipes and traveling the country to spread the word on the award-winning best-in-class liquid.

Key Points: 
  • Esteemed Judges Include Diego Osorio, Dale DeGroff, Wendy Hodges, Cindy Wang Simms, and Bridget Albert
    NEW YORK, Oct. 3, 2023 /PRNewswire/ -- CHILLED announces the Best-In-Class Cocktail Challenge, presented by Lobos 1707 Tequila and Mezcal.
  • The competition invites bartenders from across the country to raise the bar and showcase their best-in-class skills and talent.
  • "We aim for best-in-class in everything that we do; from our liquid to our team," said Diego Osorio, Founder and CCO of Lobos 1707.
  • "Our partnership with Chilled Media follows the same pursuit as we search for a best-in-class mixologist to join our pack.

LOBOS 1707 TEQUILA AND MEZCAL ANNOUNCES EXECUTIVE TEAM EXPANSION

Retrieved on: 
Monday, August 21, 2023

NEW YORK, Aug. 21, 2023 /PRNewswire/ -- Independent spirits producer Lobos 1707 Tequila and Mezcal announced today that Dia Simms has been appointed to serve as Executive Chairwoman of the Board and will transition from her current role as Chief Executive Officer. In addition, Carlos Vigil, experienced operator and veteran of the spirits industry, has joined the Lobos 1707 wolfpack as President and Chief Operating Officer. Simms helped build and lead Lobos 1707 since its inception in 2020 alongside Founder and Chief Creative Officer, Diego Osorio, with backing from founding investors Main Street Advisors and several of its clients, including sports and cultural icon LeBron James. Vigil joins Lobos 1707 after 15 years of executive leadership at the nation's biggest spirits distributor, Southern Glazers, where he led the company's commercial and digital transformation across sales, service & eCommerce.

Key Points: 
  • "Lobos 1707 has grown tremendously since our launch less than three years ago," said Simms, Executive Chairwoman of Lobos 1707.
  • "Lobos 1707 uniquely sits at the convergence of craft and culture," said Vigil, President and COO of Lobos 1707.
  • Lobos 1707 Tequila has earned numerous accolades within the spirits industry, including the Lobos 1707 Reposado Tequila winning Best in Class at the prestigious San Francisco World Spirits Competition.
  • Lobos 1707 Tequila and Mezcal was conceived not only to revive and share an ancestral recipe, but also to impact culture in a positive and vibrant way.

LOBOS 1707 TEQUILA LAUNCHES AN ALL-NEW LIMITED EDITION AÑEJO

Retrieved on: 
Tuesday, June 6, 2023

NEW YORK, June 6, 2023 /PRNewswire/ -- With much awaited anticipation, Lobos 1707 Tequila & Mezcal has officially launched their all-new limited edition Añejo tequila, just in time for a Summer of Lobos. Only available for a limited time with a small quantity at exclusive retailers and restaurants, this ultra-premium Lobos 1707 Añejo will be for purchase in 7 U.S. markets with around 9,000 bottles total.

Key Points: 
  • NEW YORK, June 6, 2023 /PRNewswire/ -- With much awaited anticipation, Lobos 1707 Tequila & Mezcal has officially launched their all-new limited edition Añejo tequila, just in time for a Summer of Lobos.
  • The Lobos 1707 Limited Edition Añejo shares the same award-winning traits as the brand's current lineup of offerings; the Lobos 1707 Joven, Reposado, Extra Añejo and their Mezcal Artisanal.
  • The Lobos 1707 Añejo Limited Edition variant is the perfect pairing for elevated summer celebrations, fine dining experiences and nightlife fun.
  • With only 9,000 bottles produced, the new Limited Edition Lobos 1707 Añejo will not last long on shelves!

LOBOS 1707 TEQUILA & MEZCAL AND OLD EL PASO TEAM UP TO BUILD A BIGGER TABLE

Retrieved on: 
Tuesday, May 2, 2023

MIAMI, May 2, 2023 /PRNewswire/ -- Lobos 1707 Tequila & Mezcal and Old El Paso™ are partnering on the ultimate Cinco de Mayo celebration. To kick off this collaboration, the brands will host an event in Miami at Oasis Wynwood on May 5th that celebrates their shared vision of inclusivity as part of their joint mission to "build a bigger table" and bring people together over a shared meal, drinks, and conversation. Attendees can expect to enjoy a curated taco and tequila experience while being entertained by live performances and surprises. The partnership will not only celebrate Cinco de Mayo but will also serve as a kick-off for the Summer of Lobos, a season long celebration by Lobos 1707 Tequila & Mezcal.

Key Points: 
  • The partnership will not only celebrate Cinco de Mayo but will also serve as a kick-off for the Summer of Lobos, a season long celebration by Lobos 1707 Tequila & Mezcal.
  • "We are excited to partner with Old El Paso and further educate consumers on our mission to 'Build a Bigger Table,'" said Diego Osorio, Lobos 1707 Founder and Chief Creative Officer.
  • As an extension of the partnership, Lobos 1707 and Old El Paso will unveil two social media content series that will further enforce the build a bigger table narrative.
  • For more information on Lobos 1707 and Old El Paso, please visit https://www.lobos1707.com/ and https://www.oldelpaso.com/ and follow them on Instagram @lobos1707 and @oldelpaso.

LOBOS 1707 TEQUILA & MEZCAL ANNOUNCES NEW CHIEF MARKETING OFFICER

Retrieved on: 
Thursday, February 2, 2023

NEW YORK, Feb 2, 2023 /PRNewswire/ --Starting the new year off ready to accomplish big goals, Lobos 1707 Tequila and Mezcal is announcing a new addition to their all-star executive team. Now leading the award-winning brand's marketing department, Cindy Wang-Simms, officially stands as the company's Chief Marketing Officer. Wang-Simms, with over twenty years of experience in the adult beverage industry, will be overseeing Lobos 1707's brand strategy & planning, partnerships as well as development and execution of their overall marketing and advertising initiatives.

Key Points: 
  • NEW YORK, Feb 2, 2023 /PRNewswire/ --Starting the new year off ready to accomplish big goals, Lobos 1707 Tequila and Mezcal is announcing a new addition to their all-star executive team.
  • Now leading the award-winning brand's marketing department, Cindy Wang-Simms, officially stands as the company's Chief Marketing Officer.
  • "I am honored to be working with the outstanding team at Lobos 1707 as their new Chief Marketing Officer," said Wang-Simms.
  • "Our team is thrilled to welcome Cindy to our wolfpack as Chief Marketing Officer," said Dia Simms, CEO Lobos 1707 Tequila.

BLACK ENTERPRISE Celebrated List of 40 Under 40 Honorees with Private Dinner Featuring Terrence J, David Tyree & More

Retrieved on: 
Friday, November 18, 2022

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- On Wednesday, BLACK ENTERPRISE, the No. 1 Black digital media brand with 12 million unique visitors per month, hosted the 40 Under 40 Honoree Dinner sponsored by Now and Later, Amazon Web Services (AWS), Walmart, and Lobos 1707. The event brought together Black leaders, changemakers, and cultural influencers for an inspirational evening and celebration of its 2022 40 Under 40 Honorees. 

Key Points: 
  • The event brought together Black leaders, changemakers, and cultural influencers for an inspirational evening and celebration of its 2022 40 Under 40 Honorees .
  • Hosted by actor Terrence J and Black Enterprise Digital Editor Selena Hill, the dinner included an energetic and inspirational program that kept attendees engaged the entire evening.
  • BLACK ENTERPRISE will extend the celebration with the 40 Under 40 Summit, taking place virtually on Thursday, Dec. 8.
  • Designed to highlight Black leadership and entrepreneurial journeys, BLACK ENTERPRISE reaches its audience through its events and linear and digital channels.

BLACK ENTERPRISE Unveils Distinguished List of 40 Under 40 Honorees

Retrieved on: 
Monday, October 3, 2022

NEW YORK, Oct. 3, 2022 /PRNewswire/ -- Today, BLACK ENTERPRISE, the No. 1 Black digital media brand with 10 million unique visitors per month, announced its second annual list of 40 Under 40 honorees, highlighting an illustrious group of young Black leaders in tech, business, arts and entertainment, finance, media, fashion and beauty, social impact, and sports.

Key Points: 
  • 1 Black digital media brand with 10 million unique visitors per month,announced its second annual list of 40 Under 40 honorees, highlighting an illustrious group of young Black leaders in tech, business, arts and entertainment, finance, media, fashion and beauty, social impact, and sports.
  • The honorees were selected through an internal editorial process based on merit, demonstrated leadership, and notable achievements in their fields.
  • "We are excited to celebrate the 40 Under 40 honorees for their outstanding achievements," said Earl "Butch" Graves Jr., CEO of BLACK ENTERPRISE.
  • "Driven by purpose and passion, the BE 40 Under 40 honorees are using innovation and creativity to find solutions, build a better future, and bring inspiration in the darkest times.