Tarawera Ultramarathon

Hyperice Becomes the Official Recovery Technology of the Global Ironman Triathlon Series

Retrieved on: 
Tuesday, January 25, 2022

IRONMAN today announced that Hyperice , a global high-performance wellness brand, have entered into a new long-term, global partnership making Hyperice the Official Recovery Technology of the Global IRONMAN Triathlon Series.

Key Points: 
  • IRONMAN today announced that Hyperice , a global high-performance wellness brand, have entered into a new long-term, global partnership making Hyperice the Official Recovery Technology of the Global IRONMAN Triathlon Series.
  • After a near 10-year successful relationship across the U.S. region between IRONMAN and Normatec, which Hyperice acquired in March 2020, Hyperice is expanding its partnership with IRONMAN to cover all global IRONMAN and IRONMAN 70.3 events and will focus on integrating Hyperices full suite of technology-driven recovery products.
  • Beginning this year, Hyperice will have a presence at IRONMAN and IRONMAN 70.3 events beyond the finish line with Official Hyperice Recovery Zones to help athletes recover immediately post-race.
  • "Competing in an IRONMAN race is a marker of success for every endurance athlete,'' says Jim Huether, CEO of Hyperice.