READING IS FUNDAMENTAL LAUNCHES THIRD ANNUAL NATIONWIDE READING ENGAGEMENT INITIATIVE "RALLY TO READ 100"
WASHINGTON, Oct. 2, 2023 /PRNewswire/ -- Reading Is Fundamental (RIF), the nation's leading children's literacy nonprofit, announced today the launch of the third annual Rally to Read 100 (RallytoRead.org)—a six-month initiative that runs from October 1, 2023 to March 31, 2024 that is designed to inspire the joy of reading and motivate children to read, starting with a pledge to read 100 books.
- Celebrate reading for six months straight with sweepstakes, monthly themes, reading activities, and read-alouds from bestselling authors.
- "Barnes & Noble is excited to once again partner with Reading Is Fundamental and unite forces for this year's Rally to Read 100 campaign," said Jackie De Leo, Chief Merchandising Officer, Barnes & Noble.
- We cannot wait to see the impact of this year's initiative in classrooms across the country and young readers nationwide."
- RALLY TO READ 100 PROGRAM ELEMENTS:
Pledge to Read 100 Books: Participants can pledge to read 100 books over six months and receive engaging content and book recommendations to support this goal.