With Close to 70% of Revenue Coming from Digital Channels by 2025, Apparel Retailers Must Improve Their Digital Capabilities to Ensure Growth, Incisiv Report Shows
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Wednesday, January 26, 2022
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Proving that the path to purchase decision is no longer linear, 70% of traffic to apparel retailers websites is from mobile devices.
Key Points:
- Proving that the path to purchase decision is no longer linear, 70% of traffic to apparel retailers websites is from mobile devices.
- Additional key takeaways from the report include:
In research & discovery, personalization and product recommendations saw the highest growth in maturity. - In online ordering, the buy-now, pay-later trend led the way with close to 60% of retailers now offering the option.
- Incisivs 2021 Apparel Digital Maturity Benchmark Report is based on insights from its proprietary digital maturity benchmarking methodology.