Wag! Completes Acquisition of Dog Food Advisor
Group Co. (the "Company” or “Wag!”; Nasdaq: PET), which strives to be the #1 platform for busy pet parents, offering on-demand access to 5-star pet care, pet insurance options, and expert pet advice, today announced the successful completion of its acquisition of Dog Food Advisor assets from Clicks and Traffic LLC (“Dog Food Advisor”) for cash consideration of $9 million.
- Group Co. (the "Company” or “Wag!”; Nasdaq: PET), which strives to be the #1 platform for busy pet parents, offering on-demand access to 5-star pet care, pet insurance options, and expert pet advice, today announced the successful completion of its acquisition of Dog Food Advisor assets from Clicks and Traffic LLC (“Dog Food Advisor”) for cash consideration of $9 million.
- Dog Food Advisor is one of the most visited and trusted dog food marketplaces, helping busy pet parents make informed decisions about dog food through the website www.dogfoodadvisor.com .
- “Wag!’s acquisition of Dog Food Advisor is aligned with the top elements of our strategy to create sustainable shareholder value while consolidating the pet industry online.”
The company plans to update its 2023 financial outlook, inclusive of Dog Food Advisor, when it releases financial results for the fourth quarter of 2022. - For more information on the Dog Food Advisor acquisition, please see the presentation in the Investor Relations section of our website found here: Wag!’s Transaction Announcement .