Kirkbride

FitLab Raises Growth Capital, Announces Acquisitions of Electric, Fitplan and Ragnar, as it Defines the Future of Hybrid Fitness

Retrieved on: 
Friday, January 14, 2022
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"We saw a failure from the fitness industry to put the needs of members first," said Kirkbride.

Key Points: 
  • "We saw a failure from the fitness industry to put the needs of members first," said Kirkbride.
  • "Even before the pandemic, the data showed that the future of fitness is clearly hybrid, and that has only accelerated.
  • Until FitLab, nothing was built from the ground up to provide truly holistic, immersive, connected experiences across the fitness continuum."
  • FitLab also announced the acquisitions of Fitplan and Ragnar, category-leading names that bolster the company's presence in at-home training and mass-participation events.