IAS ANNOUNCES FIRST-TO-MARKET PARTNERSHIP WITH SNAP TO PROVIDE AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT FOR ADVERTISERS
NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
- NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
- "Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximize their investment across Snapchat."
- "We're thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability," said Patrick Harris, President of Americas at Snap.
- IAS's post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.