"100% Plastic Free? We Failed." icebreaker's uncompromising transparency on not yet achieving plastic-free goals
DENVER, Feb. 1, 2024 /PRNewswire/ -- In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand's failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the "plastic-free goal by 2023", at the time 87% of their fibres were natural or plant-based. Today, the brand highlights the acknowledgment of haven't reached the goal but takes pride in all their remarkable achievements: while significant progress has been made, the final 4% will be even more rewarding.
- In 2020, the brand set the "plastic-free goal by 2023", at the time 87% of their fibres were natural or plant-based.
- Failure goes hand in hand with opportunities to learn, evolve and grow.
- The brand - known for its commitment to taking unnecessary plastic out of performance apparel - embraces failure as a stepping stone on the path to evolution.
- For more information about icebreaker and the Transparency Update, please contact Senior Account Manager Kevin McCormack at [email protected] .