Marelli to Launch New Platforms at CES 2024
DETROIT, Dec. 14, 2023 /PRNewswire/ -- Marelli, a leading mobility technology supplier to the automotive sector, will launch its "Lean" and "Advantage" platforms at CES 2024 in Las Vegas, NV, January 9-11, 2024, in its private, invitation-only booth at the Wynn Hotel.
- Marelli's "Lean" platforms are underpinned by a simplified approach to hardware and software design resulting in fewer parts, reduced weight, and less cost than standard products, without sacrificing performance.
- Systems based on "Lean" platforms are primarily pre-developed, leaving room for automakers to customize certain features upon award.
- This module-based platform approach targets entry-level vehicles, brands, and trim levels, and is designed to appeal to budget-oriented consumers and fleet buyers.
- Marelli will continue building out its platform strategy, allowing automakers to choose solutions that are primarily pre-developed while leaving room for customization.