Cleveland Cavaliers and ARound Introduce 'Cavs ARcade' Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties
NEW YORK and CLEVELAND, April 14, 2023 /PRNewswire/ -- ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called "Cavs ARcade" to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more.
- ARound has partnered with its first NBA team, the Cleveland Cavaliers, to launch "Cavs ARcade" for the NBA Playoffs.
- ARound first launched with the MLB's Minnesota Twins in August 2022 and the NFL's Los Angeles Rams in December 2022.
- Extended Through Playoffs: The CAVS ARcade experience will persist throughout the Cleveland Cavaliers playoff journey both during home games as well as away game watch parties, ensuring fans can enjoy these groundbreaking AR experiences and heightened engagement for the entire season.
- "From the play on the court, to the energy in the FieldHouse and across Cleveland, everything is amplified in the NBA Playoffs," said Cleveland Cavaliers Vice President of Digital, Brandon Jirousek.