WHP Global and Lotto Sport Italia S.p.A. Partner with Fashioncenter GmbH to Expand LOTTO® brand in Central Europe
NEW YORK, Dec. 22, 2023 /PRNewswire/ -- WHP Global, one of the world's largest brand management companies and owner of the LOTTO® brand, has signed a long-term license agreement with Norderstedt-based Fashioncenter GmbH. A subsidiary of the Schmidt Group, Fashioncenter was most recently entrusted with the license for the Kappa brand for 25 years and is now taking over the product development and distribution of Lotto's lifestyle footwear and sports fashion apparel in Germany and Poland.
- Fashioncenter will work closely with Lotto Sport Italia S.p.A. ("LSI"), which operates the core performance categories for the Lotto brand in Europe among other key markets.
- With this partnership, Lotto will expand its presence in Central Europe in the lifestyle and fashion sector.
- We expect this partnership will significantly increase our footprint in this important region," said Stanley Silverstein, Chief Commercial Officer at WHP Global.
- Lotto Sport Italia is an Italian footwear and sportswear manufacturing company based at Trevignano near Venice, in the heart of the Italian Sport System District.