Saucony Calls on Consumers to Move their Feet More than their Feed with the Launch of the Marathumb Challenge
ROCKFORD, Mich., Jan. 17, 2024 /PRNewswire/ -- Saucony, a leading global performance running lifestyle brand, today announced the official launch of The Marathumb Challenge, a first-of-its-kind branded experience designed to help users outpace doom scrolling with physical steps.
- An eye-opening insight came to the forefront: The average person scrolls on their phone the distance of three marathons a year, equating to seventy-eight miles.
- With over 60% of Americans now reporting that their daily smartphone usage has increased year over year, Saucony proposes a simple alternative: Put down your phone and lace up with The Marathumb Challenge.
- The Marathumb Challenge is a branded experience that measures the distance users scroll and pits it against the number of steps taken each day/week.
- The Marathumb Challenge platform is available for both iOS and Android users and can be downloaded via the Apple Store or Google Play for free.