Blue Cross Blue Shield of Massachusetts Supports Metro Boston Urban Reforestation Efforts Through Bluebikes Sponsorship
BOSTON, Sept. 5, 2023 /PRNewswire/ -- In recognition of Environmental Awareness Month, Blue Cross Blue Shield of Massachusetts ("Blue Cross") is donating $1 for every ride taken on Bluebikes in September* to the Boston Tree Alliance, a City of Boston program working with Mass Audubon to bolster the City's tree canopy, the parts of the city that are shaded by trees. The donations will apply to all rides taken across the Bluebikes system's 13 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Malden, Medford, Newton, Revere, Salem, Somerville, and Watertown. Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.
- Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.
- "We are thrilled about the sponsorship from Blue Cross Blue Shield of Massachusetts, Bluebikes, and Lyft and grateful for their commitment to help us grow the tree canopy in environmental justice neighborhoods, delivering equitable solutions to areas that need it most."
- In the five years of Blue Cross' sponsorship, the system has doubled in size, adding 200 stations and more than 4,000 bikes.
- *Blue Cross will donate $1 up to $10,000 for every Bluebikes ride taken from September 5 – September 30, 2023.