Teton Ridge Announces Largest International Rights Deal in the History of American Western Sports
This is the largest international broadcast rights deal in the history of American Western sports.
- This is the largest international broadcast rights deal in the history of American Western sports.
- View the full release here: https://www.businesswire.com/news/home/20240110807783/en/
Professional Barrel Racer Lisa Lockhart competes at The American Rodeo, which just announced an international broadcast rights deal with DAZN for 2024's March event. - DAZN will also broadcast The American Performance Horseman action from Globe Life Field in March giving western performance horse sports more international visibility than ever before.
- “Western sports popularity is on the rise internationally, and Teton Ridge is dedicated to leading the charge in making American Western culture, lifestyle and sports accessible to more people in more territories than has ever been done before,” said Deirdre Lester, Chief Executive Officer of Teton Ridge.