Persado Reveals Top- and Least-Performing Words for Engaging Consumers
View the full release here: https://www.businesswire.com/news/home/20230127005067/en/
- View the full release here: https://www.businesswire.com/news/home/20230127005067/en/
Generative AI company Persado analyzed language in 21 billion emails to consumers to reveal the words that drove the most, or least, engagement. - (Graphic: Business Wire)
The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022. - Persado revealed the 10 best- and least-performing words in emails sent to consumers based on message engagement (clicks).
- Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform.