Intrinsic motivation (artificial intelligence)

Mind the Gap: Persado Study Highlights Missed Opportunities for Travel Marketers

Retrieved on: 
Thursday, May 25, 2023
Software, Artificial Intelligence, Vacation, Cruise, Internet, Data Management, Women, Technology, Retail, Men, Family, Consulting, Consumer, Online Retail, Professional Services, Luxury, Public Relations, Investor Relations, Marketing, Advertising, Communications, Other Travel, Transportation, Lodging, Destinations, Travel, Social Media, Search Engine Optimization, Search Engine Marketing, Gen, Momentive, Friends, Synthetic media, Intrinsic motivation (artificial intelligence), Multimedia, Social media, Language, Generation Z, Generative, Ageing, Mouth, Online shopping, Tourism

According to the study, consumer debt impacts travel plans — 34% of consumers limit their travel frequency due to debt and 25% go for less expensive trips — yet people are still prioritizing travel.

Key Points: 
  • According to the study, consumer debt impacts travel plans — 34% of consumers limit their travel frequency due to debt and 25% go for less expensive trips — yet people are still prioritizing travel.
  • The study found that social influencers, email promotions, and sponsored social media posts, collectively influence only 19% of consumers’ destination decisions—underscoring the opportunities for marketers to better understand consumer motivations.
  • (Graphic: Business Wire)
    The 2023 Persado Consumer Travel Study report is available today.
  • To read the full report and learn more about how Persado is helping travel brands reach their customers this season, visit https://bit.ly/2023-persado-travel-study .

Namogoo and Persado Announce Partnership Leveraging Intent Prediction and Generative AI for Real-Time Shopping Personalization

Retrieved on: 
Wednesday, May 17, 2023
Learning, Partnership, Motivation, Intrinsic motivation (artificial intelligence), ML, Human, Emotion, E-commerce, Language, Machine learning, Online shopping, Retail, Namogoo

The integration with Namogoo does not require any additional effort in development or manual intervention.

Key Points: 
  • The integration with Namogoo does not require any additional effort in development or manual intervention.
  • "We at Namogoo are thrilled to join forces with Persado to bring a new level of personalization to the eCommerce experience," said Ohad Greenshpan, Co-founder and CTO of Namogoo.
  • "Leveraging visitors' intent to adapt a website's language will be a game-changer for retail brands, allowing Persado to combine their generative AI capabilities with Namogoo's real-time segments and predictions, and take the world of personalization to new heights.
  • Persado and Namogoo are proud to announce this strategic partnership, which will elevate and individualize the onsite customer experience.

Persado Launches Dynamic Motivation; Generative AI Solution Increases Online Cart Conversion 3-5%

Retrieved on: 
Tuesday, May 16, 2023
Marketing, Online Retail, Retail, Communications, Technology, Artificial Intelligence, Natural language processing, Travel, Motivation, Tapestry, Deep learning, ChatGPT, Intrinsic motivation (artificial intelligence), Multimedia, Language, NLP, Data, Marks & Spencer, ROI, JavaScript, Online shopping

Brands see 3-5% increase in ecommerce revenue when using Persado Dynamic Motivation to personalize web content at the cart and checkout stages.

Key Points: 
  • Brands see 3-5% increase in ecommerce revenue when using Persado Dynamic Motivation to personalize web content at the cart and checkout stages.
  • View the full release here: https://www.businesswire.com/news/home/20230516005417/en/
    Persado Dynamic Motivation uses specialized generative AI to help brands reduce cart abandonment and increase ecommerce sales 3-5% by transforming static online cart and checkout experiences into personalized paths to purchase.
  • The new solution uses generative AI to create and determine optimal language that “speaks” to customers while on their shopping cart page.
  • Dynamic Motivation for the online cart is available today, with additional web journey (email and mobile) functionality launching later in spring.

New Persado Study Quantifies Revenue Lift from Pairing Marketing Teams with Generative AI

Retrieved on: 
Thursday, May 11, 2023
Technology, Other Retail, Marketing, Communications, Specialty, Other Travel, Retail, Artificial Intelligence, Online Retail, Travel, Natural language processing, Digital marketing, Momentive, Senior, Deep learning, Synthetic media, Intrinsic motivation (artificial intelligence), Multimedia, Language, NLP, Creativity, Generative, Digital, AI, Sales, Medical device

Marketers — and their brands — have tangible revenue to gain from enlisting a strategic AI partner, according to a new study from Persado , the Motivation Artificial Intelligence (AI) company.

Key Points: 
  • Marketers — and their brands — have tangible revenue to gain from enlisting a strategic AI partner, according to a new study from Persado , the Motivation Artificial Intelligence (AI) company.
  • These and other findings are available in the new report, “ Better Together: Generative AI + Human Creativity.
  • The study demonstrates how Generative AI can augment experienced marketing teams, using personalized language to generate higher-performing content that not only catches consumers’ attention, but also motivates them to act.
  • To read more about the findings and the messages presented in the survey, read the full Better Together: Generative AI + Human Creativity report on the Persado website.

Persado Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

Retrieved on: 
Tuesday, May 2, 2023
Data Management, Technology, Other Technology, Mobile, Wireless, Software, Networks, Internet, Natural language processing, Travel, Stevie Awards, Motivation, Deep learning, Intrinsic motivation (artificial intelligence), NLP, Organization, American business history, Gold, Content, Sales

Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today announced that it has been named the winner of a Gold Stevie® Award in the Content Marketing Solution category in The 21st Annual American Business Awards®.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today announced that it has been named the winner of a Gold Stevie® Award in the Content Marketing Solution category in The 21st Annual American Business Awards®.
  • More than 3,700 nominations from organizations of all sizes — and in virtually every industry — were submitted across a wide range of categories to be considered for recognition by the American Business Awards.
  • “The Persado Motivation AI Platform is an essential asset to our enterprise customers - including many of the world’s foremost brands in retail, banking, and travel and hospitality - driving business impact today.”
    Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA .
  • To learn more about Persado Motivation AI, visit persado.com .

PickNik Robotics and Motiv Space Systems Announce Partnership for Development of Advanced Robotics Capabilities

Retrieved on: 
Thursday, April 13, 2023
Human, Robot, IVA, Partnership, Assembly, SBIR, Intrinsic motivation (artificial intelligence), Robot Operating System, Multimedia, ISAM, EVA, ROS, XLink, NASA, Robotics, MOU, JPL, Architecture, Government, Software, Computer data storage, 3D printing, Online shopping, Mars, Moon

BOULDER, Colo. and PASADENA, Calif., April 13, 2023 /PRNewswire/ -- PickNik Robotics, a leader in advanced robot arm software solutions, and Motiv Space Systems, a leading designer and manufacturer of space-rated robotic systems, motor controllers, and mechanisms, today announced a partnership to develop advanced robotics for space applications.

Key Points: 
  • BOULDER, Colo. and PASADENA, Calif., April 13, 2023 /PRNewswire/ -- PickNik Robotics, a leader in advanced robot arm software solutions, and Motiv Space Systems, a leading designer and manufacturer of space-rated robotic systems, motor controllers, and mechanisms, today announced a partnership to develop advanced robotics for space applications.
  • PickNik Robotics, known as the Unstructured Robotics Company, has a ten-year heritage in advanced robotics control software and has received SBIR Phase 3 funding from NASA to develop advanced planning capabilities for robots in microgravity environments.
  • Motiv Space Systems has a decade of heritage in designing and manufacturing space systems for commercial and scientific applications, including Mars, Earth orbit, the Moon and beyond.
  • "We are thrilled to partner with PickNik Robotics to leverage their advanced robotics control software capabilities in the widely used ROS architecture," said Chris Thayer, President and CEO of Motiv Space Systems.

Persado Hails 2023 ‘The Year of Motivation’

Retrieved on: 
Tuesday, February 7, 2023
Technology, Other Consumer, Other Technology, Consumer, Life, Deep learning, Intrinsic motivation (artificial intelligence), Fashion Retail Academy, Spira, Natural language processing, Travel, Language, Convenience, Rejuvenation, Acquisition, Motivation, Work, Content intelligence, Synthetic media, Health, SMS, NLP, Financial services, Medical device, Retail, Online shopping

Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today released its 2023 Customer Motivation Report , highlighting the impact of specific narratives on marketing campaign performance.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today released its 2023 Customer Motivation Report , highlighting the impact of specific narratives on marketing campaign performance.
  • In the financial services industry, 53% of campaigns with central themes of ‘Convenience’ performed ahead of both ‘Community’ and ‘Proactivity’.
  • “Humans are extremely complex and consumer behavior is constantly changing, depending on daily life experiences.
  • Persado Motivation AI enables hyper-personalized digital communications at scale across websites, social platforms, email, and SMS.

Persado Reveals Top- and Least-Performing Words for Engaging Consumers

Retrieved on: 
Friday, January 27, 2023
Search Engine Optimization, Retail, Search Engine Marketing, Content Marketing, Other Communications, Technology, Marketing, Advertising, Communications, Other Consumer, Online Retail, Other Retail, Artificial Intelligence, Digital Marketing, Consumer, Internet, Intrinsic motivation (artificial intelligence), Data, Spira, Language, News, Content intelligence, Synthetic media, SMS, Multimedia, Machine learning, AI, Mail, Sales

View the full release here: https://www.businesswire.com/news/home/20230127005067/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230127005067/en/
    Generative AI company Persado analyzed language in 21 billion emails to consumers to reveal the words that drove the most, or least, engagement.
  • (Graphic: Business Wire)
    The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022.
  • Persado revealed the 10 best- and least-performing words in emails sent to consumers based on message engagement (clicks).
  • Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform.

Motiv Awarded SpaceWERX Orbital Prime Contract

Retrieved on: 
Tuesday, January 24, 2023
XLink, Assembly, ADR, ISAM, Robotics, Orbital, United States Naval Research Laboratory, NRL, Starcom: The U.S. Space Force, Communications satellite, Management, Intrinsic motivation (artificial intelligence)

Motiv is excited to expand the application space of its xLink robotic product suite to address the critical problem of orbital debris removal.

Key Points: 
  • Motiv is excited to expand the application space of its xLink robotic product suite to address the critical problem of orbital debris removal.
  • Naval Research Laboratory (NRL), a leader within the space robotics domain, for the Orbital Prime contract.
  • Orbital Prime was created to accelerate the commercial viability of the ISAM market with an initial focus on Active Debris Remediation.
  • "We are extremely excited to have been selected by SpaceWERX to advance the state of in-space robotics with our partner, the Naval Research Lab, for the critical function of orbital debris removal," says Chris Thayer, chief executive officer of Motiv.

Persado Unveils Motivation AI for Martech Partners

Retrieved on: 
Wednesday, October 5, 2022
Technology, Professional Services, Other Communications, Marketing, Communications, Other Technology, Software, Artificial Intelligence, Other Professional Services, Networks, Content Marketing, Knowledge, API, Time, Insurance, ESPS, Habit, Ally Financial, Motivation, Partner, Martech, COO, Verizon Communications, Data, Â, Collection, Senior, Technology, Solution, Marketing, Intrinsic motivation (artificial intelligence), AI, JPMorgan Chase, Marks & Spencer, Travel, Language, Online shopping, Management, Partnership

The Persado Motivation AI Platform produces behavior-driving language to increase customer engagement and business resultsgenerating more than $1.5B in incremental revenue for top brands using Persado.

Key Points: 
  • The Persado Motivation AI Platform produces behavior-driving language to increase customer engagement and business resultsgenerating more than $1.5B in incremental revenue for top brands using Persado.
  • Kramer will lead a growing global program that empowers technology partners to leverage the hyper-personalized, behavior-driving language available in the Persado Motivation AI Platform.
  • Our Motivation AI API grants martech partners direct access to the worlds only transformer model designed specifically for enterprise communications, said Robert Kramer, Senior Vice President of Partnerships, Persado.
  • Persado provides the only Motivation AI platform that enables personalized communications at scale, inspiring each individual to engage and act.