Intrinsic motivation (artificial intelligence)

Ahead of Holiday Season, Persado Guide Shares Top-Performing Language for Retail Marketers

Retrieved on: 
Thursday, October 19, 2023
Lodging, Public Relations, Investor Relations, Travel, Marketing, Advertising, Communications, Social Media, Software, Restaurant, Bar, Search Engine Marketing, Internet, Wine & Spirits, Supermarket, Specialty, Cruise, Technology, Catalog, Food, Beverage, Bridal, Fashion, Retail, Home Goods, Artificial Intelligence, Supply Chain Management, Luxury, Discount, Variety, Department Stores, Attention, Social media, Spira, Family, Data, Motivation, Friends, Content intelligence, Emotion, Noise, Language, Intrinsic motivation (artificial intelligence), Sales

Persado , the Motivation Artificial Intelligence (AI) company, has released its 2023 Holiday Marketing Guide , providing digital marketers with valuable insights for message experimentation and breaking through the noise during the critical 2023 holiday shopping season.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company, has released its 2023 Holiday Marketing Guide , providing digital marketers with valuable insights for message experimentation and breaking through the noise during the critical 2023 holiday shopping season.
  • “We’re often surprised by which AI-generated marketing language performs the best for our customers,” said Lisa Spira, Vice President of Content Intelligence at Persado.
  • “Throughout the first half of 2023, we saw an uptick in customers engaging with language that encourages them to treat themselves.
  • The Persado 2023 Holiday Marketing Guide, can be found at: https://www.persado.com/resource-library/articles

Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market

Retrieved on: 
Monday, October 9, 2023
Other Retail, Online Retail, Technology, Luxury, Travel, Electronic Commerce, Retail, Software, Artificial Intelligence, Internet, Other Travel, Algorithm, Multimedia, Deep learning, Language, Machine learning, Data, ESP, CB, Motivation, Balanced scorecard, Copywriting, Natural language processing, Intrinsic motivation (artificial intelligence), Capital punishment, Generative, CB Insights, NLP, CX, Social media, Research, Online shopping, Medical device, Sales

Persado , the Motivation Artificial Intelligence (AI) company, is the top Leader in CB Insights’ new landscape report assessing companies providing generative AI text content generation.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company, is the top Leader in CB Insights’ new landscape report assessing companies providing generative AI text content generation.
  • Leaders are the most established service providers in the market and possess the breadth to address various customer needs.
  • View the full release here: https://www.businesswire.com/news/home/20231009773529/en/
    Motivation AI company Persado was named a top Leader in the CB Insights Generative AI Text Content Generation landscape, outperforming 14 vendors profiled in the report's Execution, Strength, and Positioning Ranking matrix.
  • (Graphic: Business Wire)
    According to CB Insights, “By adopting generative AI for text content generation, businesses can streamline and scale their content creation processes, save time and resources, and ensure consistent and high-quality output.

New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate Better-Performing Messages Across Channels

Retrieved on: 
Wednesday, August 16, 2023
Technology, Marketing, Banking, Electronic Commerce, Communications, Professional Services, Software, Other Travel, Artificial Intelligence, Travel, Martech, Advertising, Forrester Research, LLM, F500, CMS, CVR, Workflow, Motivation, Internet, API, ChatGPT, Adobe Experience Cloud, Intrinsic motivation (artificial intelligence), Language, Human, Multimedia, Privacy, DCO, Organization, Acquisition, Data, Machine learning, Risk, CRM, Generative, ROI, SVP, DAM, SMS, Behavior, Online shopping, Publishing, Medical device, Sales

Persado , the Motivation Artificial Intelligence (AI) company, announced today the launch of Essential Motivation, a GenAI language hub for digital marketers across industries to rapidly create emotionally engaging messages that increase customer action and conversion.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company, announced today the launch of Essential Motivation, a GenAI language hub for digital marketers across industries to rapidly create emotionally engaging messages that increase customer action and conversion.
  • Essential Motivation is the only solution designed to connect to a company’s marketing stack to deploy language, automatically achieve results, and learn what engages customers.
  • With Essential Motivation, Persado makes available to organizations across industries a low-risk way to tap into the efficiencies and effectiveness of GenAI for marketing text .
  • Essential Motivation is an extension of Persado’s award-winning AI platform, which powers a suite of generative AI solutions for marketing.

Mind the Gap: Persado Study Highlights Missed Opportunities for Travel Marketers

Retrieved on: 
Thursday, May 25, 2023
Software, Artificial Intelligence, Vacation, Cruise, Internet, Data Management, Women, Technology, Retail, Men, Family, Consulting, Consumer, Online Retail, Professional Services, Luxury, Public Relations, Investor Relations, Marketing, Advertising, Communications, Other Travel, Transportation, Lodging, Destinations, Travel, Social Media, Search Engine Optimization, Search Engine Marketing, Gen, Momentive, Friends, Synthetic media, Intrinsic motivation (artificial intelligence), Multimedia, Social media, Language, Generation Z, Generative, Ageing, Mouth, Online shopping, Tourism

According to the study, consumer debt impacts travel plans — 34% of consumers limit their travel frequency due to debt and 25% go for less expensive trips — yet people are still prioritizing travel.

Key Points: 
  • According to the study, consumer debt impacts travel plans — 34% of consumers limit their travel frequency due to debt and 25% go for less expensive trips — yet people are still prioritizing travel.
  • The study found that social influencers, email promotions, and sponsored social media posts, collectively influence only 19% of consumers’ destination decisions—underscoring the opportunities for marketers to better understand consumer motivations.
  • (Graphic: Business Wire)
    The 2023 Persado Consumer Travel Study report is available today.
  • To read the full report and learn more about how Persado is helping travel brands reach their customers this season, visit https://bit.ly/2023-persado-travel-study .

Namogoo and Persado Announce Partnership Leveraging Intent Prediction and Generative AI for Real-Time Shopping Personalization

Retrieved on: 
Wednesday, May 17, 2023
Learning, Partnership, Motivation, Intrinsic motivation (artificial intelligence), ML, Human, Emotion, E-commerce, Language, Machine learning, Online shopping, Retail, Namogoo

The integration with Namogoo does not require any additional effort in development or manual intervention.

Key Points: 
  • The integration with Namogoo does not require any additional effort in development or manual intervention.
  • "We at Namogoo are thrilled to join forces with Persado to bring a new level of personalization to the eCommerce experience," said Ohad Greenshpan, Co-founder and CTO of Namogoo.
  • "Leveraging visitors' intent to adapt a website's language will be a game-changer for retail brands, allowing Persado to combine their generative AI capabilities with Namogoo's real-time segments and predictions, and take the world of personalization to new heights.
  • Persado and Namogoo are proud to announce this strategic partnership, which will elevate and individualize the onsite customer experience.

Persado Launches Dynamic Motivation; Generative AI Solution Increases Online Cart Conversion 3-5%

Retrieved on: 
Tuesday, May 16, 2023
Marketing, Online Retail, Retail, Communications, Technology, Artificial Intelligence, Natural language processing, Travel, Motivation, Tapestry, Deep learning, ChatGPT, Intrinsic motivation (artificial intelligence), Multimedia, Language, NLP, Data, Marks & Spencer, ROI, JavaScript, Online shopping

Brands see 3-5% increase in ecommerce revenue when using Persado Dynamic Motivation to personalize web content at the cart and checkout stages.

Key Points: 
  • Brands see 3-5% increase in ecommerce revenue when using Persado Dynamic Motivation to personalize web content at the cart and checkout stages.
  • View the full release here: https://www.businesswire.com/news/home/20230516005417/en/
    Persado Dynamic Motivation uses specialized generative AI to help brands reduce cart abandonment and increase ecommerce sales 3-5% by transforming static online cart and checkout experiences into personalized paths to purchase.
  • The new solution uses generative AI to create and determine optimal language that “speaks” to customers while on their shopping cart page.
  • Dynamic Motivation for the online cart is available today, with additional web journey (email and mobile) functionality launching later in spring.

New Persado Study Quantifies Revenue Lift from Pairing Marketing Teams with Generative AI

Retrieved on: 
Thursday, May 11, 2023
Technology, Other Retail, Marketing, Communications, Specialty, Other Travel, Retail, Artificial Intelligence, Online Retail, Travel, Natural language processing, Digital marketing, Momentive, Senior, Deep learning, Synthetic media, Intrinsic motivation (artificial intelligence), Multimedia, Language, NLP, Creativity, Generative, Digital, AI, Sales, Medical device

Marketers — and their brands — have tangible revenue to gain from enlisting a strategic AI partner, according to a new study from Persado , the Motivation Artificial Intelligence (AI) company.

Key Points: 
  • Marketers — and their brands — have tangible revenue to gain from enlisting a strategic AI partner, according to a new study from Persado , the Motivation Artificial Intelligence (AI) company.
  • These and other findings are available in the new report, “ Better Together: Generative AI + Human Creativity.
  • The study demonstrates how Generative AI can augment experienced marketing teams, using personalized language to generate higher-performing content that not only catches consumers’ attention, but also motivates them to act.
  • To read more about the findings and the messages presented in the survey, read the full Better Together: Generative AI + Human Creativity report on the Persado website.

Persado Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

Retrieved on: 
Tuesday, May 2, 2023
Data Management, Technology, Other Technology, Mobile, Wireless, Software, Networks, Internet, Natural language processing, Travel, Stevie Awards, Motivation, Deep learning, Intrinsic motivation (artificial intelligence), NLP, Organization, American business history, Gold, Content, Sales

Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today announced that it has been named the winner of a Gold Stevie® Award in the Content Marketing Solution category in The 21st Annual American Business Awards®.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today announced that it has been named the winner of a Gold Stevie® Award in the Content Marketing Solution category in The 21st Annual American Business Awards®.
  • More than 3,700 nominations from organizations of all sizes — and in virtually every industry — were submitted across a wide range of categories to be considered for recognition by the American Business Awards.
  • “The Persado Motivation AI Platform is an essential asset to our enterprise customers - including many of the world’s foremost brands in retail, banking, and travel and hospitality - driving business impact today.”
    Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA .
  • To learn more about Persado Motivation AI, visit persado.com .

PickNik Robotics and Motiv Space Systems Announce Partnership for Development of Advanced Robotics Capabilities

Retrieved on: 
Thursday, April 13, 2023
Human, Robot, IVA, Partnership, Assembly, SBIR, Intrinsic motivation (artificial intelligence), Robot Operating System, Multimedia, ISAM, EVA, ROS, XLink, NASA, Robotics, MOU, JPL, Architecture, Government, Software, Computer data storage, 3D printing, Online shopping, Mars, Moon

BOULDER, Colo. and PASADENA, Calif., April 13, 2023 /PRNewswire/ -- PickNik Robotics, a leader in advanced robot arm software solutions, and Motiv Space Systems, a leading designer and manufacturer of space-rated robotic systems, motor controllers, and mechanisms, today announced a partnership to develop advanced robotics for space applications.

Key Points: 
  • BOULDER, Colo. and PASADENA, Calif., April 13, 2023 /PRNewswire/ -- PickNik Robotics, a leader in advanced robot arm software solutions, and Motiv Space Systems, a leading designer and manufacturer of space-rated robotic systems, motor controllers, and mechanisms, today announced a partnership to develop advanced robotics for space applications.
  • PickNik Robotics, known as the Unstructured Robotics Company, has a ten-year heritage in advanced robotics control software and has received SBIR Phase 3 funding from NASA to develop advanced planning capabilities for robots in microgravity environments.
  • Motiv Space Systems has a decade of heritage in designing and manufacturing space systems for commercial and scientific applications, including Mars, Earth orbit, the Moon and beyond.
  • "We are thrilled to partner with PickNik Robotics to leverage their advanced robotics control software capabilities in the widely used ROS architecture," said Chris Thayer, President and CEO of Motiv Space Systems.

Persado Hails 2023 ‘The Year of Motivation’

Retrieved on: 
Tuesday, February 7, 2023
Technology, Other Consumer, Other Technology, Consumer, Life, Deep learning, Intrinsic motivation (artificial intelligence), Fashion Retail Academy, Spira, Natural language processing, Travel, Language, Convenience, Rejuvenation, Acquisition, Motivation, Work, Content intelligence, Synthetic media, Health, SMS, NLP, Financial services, Medical device, Retail, Online shopping

Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today released its 2023 Customer Motivation Report , highlighting the impact of specific narratives on marketing campaign performance.

Key Points: 
  • Persado , the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, today released its 2023 Customer Motivation Report , highlighting the impact of specific narratives on marketing campaign performance.
  • In the financial services industry, 53% of campaigns with central themes of ‘Convenience’ performed ahead of both ‘Community’ and ‘Proactivity’.
  • “Humans are extremely complex and consumer behavior is constantly changing, depending on daily life experiences.
  • Persado Motivation AI enables hyper-personalized digital communications at scale across websites, social platforms, email, and SMS.