Ryan Reynolds

Nature’s UNDERDOGS Step Into the Spotlight

Retrieved on: 
Friday, January 13, 2023

Monroe unveiled UNDERDOGS, with a tongue-in-cheek teaser video narrated by Reynolds, during Nat Geo’s TCA session.

Key Points: 
  • Monroe unveiled UNDERDOGS, with a tongue-in-cheek teaser video narrated by Reynolds, during Nat Geo’s TCA session.
  • "UNDERDOGS represents an entirely fresh take on the natural history genre that is sure to delight and inform audiences of all ages,” said Monroe.
  • Partnering so closely with Ryan and Maximum Effort has allowed us to bake in their inimitable humor every step of the way - from conception to delivery of this unique series.
  • For Wildstar, Vanessa Berlowitz, Mark Linfield and Dan Rees are executive producers; and Dave Denny is series producer.

Flock Freight Taps Maximum Effort to Launch Ad Campaign Quantifying the Inefficiencies in Freight Logistics

Retrieved on: 
Thursday, November 10, 2022

Flock Freight , the technology company creating a smarter, more sustainable supply chain using patented technology to pool freight at scale, today announced a new ad campaign, Define Your Load .

Key Points: 
  • Flock Freight , the technology company creating a smarter, more sustainable supply chain using patented technology to pool freight at scale, today announced a new ad campaign, Define Your Load .
  • Its been exciting to partner with the creative team at Maximum Effort to bring this concept to life.
  • Founded in 2015, Flock Freight is a technology company thats reinventing the supply chain through smarter, more sustainable shipping solutions.
  • Flock Freight was recently recognized as one of TIMEs Most Influential Companies in the World and as a CNBC Disruptor 50 .

Bending Spoons Raises $340 Million in Financing as Global Demand for Mobile-First Creator Tools Soars

Retrieved on: 
Tuesday, September 27, 2022

Bending Spoons , the Italy-based technology powerhouse unlocking the creative potential of over 90 million content creators worldwide, today announced it has raised $340 million in financing from global investors.

Key Points: 
  • Bending Spoons , the Italy-based technology powerhouse unlocking the creative potential of over 90 million content creators worldwide, today announced it has raised $340 million in financing from global investors.
  • Our mission at Bending Spoons is to make an enduring positive impact on our customers, on our teammates, and on society at large.
  • Luca Ferrari, CEO and co-founder of Bending Spoons
    Bending Spoons delivers pro-grade creative capabilities through apps that are incredibly intuitive and easy to use.
  • As one of the worlds largest mobile app developers, Bending Spoons is at the forefront of building whats next for the creator economy.

RYAN REYNOLDS & ROB McELHENNEY SHARE THEIR COLONOSCOPY VIDEOS TO ENCOURAGE PEOPLE TO 'LEAD FROM BEHIND'

Retrieved on: 
Tuesday, September 13, 2022

WASHINGTON, Sept. 13, 2022 /PRNewswire/ -- Brooks Bell and the Colorectal Cancer Alliance (the Alliance) announced today the launch of 'LEAD FROM BEHIND' with help from Ryan Reynolds and Rob McElhenney. LEAD FROM BEHIND is a new initiative to raise awareness that colon cancer is The Preventable Cancer. Colon cancer is the second deadliest cancer in America, yet it can be prevented with a colonoscopy. What's more, it's rising in young people and is predicted to be the top cancer killer for people under 50 by 2030.

Key Points: 
  • WASHINGTON, Sept. 13, 2022 /PRNewswire/ -- Brooks Bell and the Colorectal Cancer Alliance (theAlliance) announced today the launch of 'LEAD FROM BEHIND' with help from Ryan Reynolds and Rob McElhenney.
  • Colon cancer is the second deadliest cancer in America, yet it can be prevented with a colonoscopy.
  • The best way to prevent it is by getting a colonoscopy - that thing almost no one wants to talk about, let alone do.
  • To help raise awareness, Ryan Reynolds and Rob McElhenney appeared in LEAD FROM BEHIND's launch video that you can see here .

Ryan Reynolds’ Maximum Effort Productions, FuboTV Enter Into Multi-Year, Multi-Pronged Partnership, Including First-Look Unscripted Deal

Retrieved on: 
Monday, August 8, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220808005197/en/
    As part of the deal for an exclusive first-look for unscripted TV series, Maximum Effort will launch Maximum Effort Network, a linear channel on FuboTV, and will also have a blind scripted deal with FuboTV.
  • All advertising sales for the Maximum Effort channel will be managed by FuboTV.
  • I am thrilled to announce FuboTVs partnership with Ryan Reynolds, George Dewey, James Toney (chief strategy officer) and Maximum Effort, said David Gandler, co-founder and CEO, FuboTV.
  • Maximum Effort makes movies, tv series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds.

Jimmy Kimmel's Kimmelot, Ryan Reynolds' Maximum Effort And Disney, Partner To Create A 1980's Event For ABC's 'Live in Front Of A Studio Audience' Primetime Special

Retrieved on: 
Wednesday, December 8, 2021

"From the show, to the content, to the brands, we wanted to make our audience smile.

Key Points: 
  • "From the show, to the content, to the brands, we wanted to make our audience smile.
  • "At Maximum Effort, we love playing with and creating culture and we're pretty sure culture peaked in the 1980's," said George Dewey, President of Maximum Effort.
  • The opportunity to dial up the marketing synthesizer at Jimmy Kimmel's80's party was something we simply couldn't 'Just Say No' to."
  • Bree LeMasters, Executive Director, Entertainment Brand Solutions, Disney Advertising Sales added, "At Disney, we create unrivaled and unique storytelling experiences.

MNTN Introduces Creative-as-a-Subscription™

Retrieved on: 
Monday, December 6, 2021

With the introduction of CaaS, MNTN is removing traditional barriers to TV creative,giving marketers easy access to produce great TV creative without investing in anything but their media goals.

Key Points: 
  • With the introduction of CaaS, MNTN is removing traditional barriers to TV creative,giving marketers easy access to produce great TV creative without investing in anything but their media goals.
  • Customers can work with agencies and production companies that MNTN has struck partnerships with or with their own existing agencies of record.
  • Brands spending a significant amount on MNTN can choose to have their ads and production done by Maximum Effort.
  • MNTN is a marketing software platform bringing unrivaled performance and simplicity to Connected TV.