ZTV

Simpli.fi Honored with Multiple Industry Awards Spotlighting the Company's Exponential Growth and Momentum in 2023

Retrieved on: 
Thursday, January 4, 2024
Marketing, Digital, CTR, Partnership, AMCP, Acquisition, DSP, Marcom, EMMA, HVAC, Professional, Advertising, ZTV, Organization, Communication

FORT WORTH, Texas, Jan. 4, 2024 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced several award recognitions. The company was shortlisted for the 2023 Effective Mobile Marketing Awards (EMMAs) in the "Most Effective Location Campaign" and "Most Effective Use of Data" categories, named a finalist for the CampaignTech award in the "Digital Advertising/Campaign Tech" category, and received the Association of Marketing and Communication Professionals (AMCP)'s MarCom award.

Key Points: 
  • In partnership with Simpli.fi, the company deployed a programmatic strategy that resulted in exceeding its click-through rate (CTR) goal and generating hundreds of in-store and digital conversions.
  • Simpli.fi enhanced its capabilities to deliver more tailored political ads at a critical moment for political advertising.
  • Honoring excellence in marketing and communication, Simpli.fi also received the AMCP award for the unveiling of its new brand identity in April 2023.
  • For more information about Simpli.fi's industry-leading programmatic solutions and advanced attribution capabilities, please visit the website .

Simpli.fi Launches New TV Ad Insights Dashboard to Support Current CTV Offerings

Retrieved on: 
Tuesday, November 7, 2023
ZIP, ZTV, Feedback, Habit, Comparison of multi-paradigm programming languages, Automatic content recognition, ACR, CTV, Online shopping

FORT WORTH, Texas, Nov. 7, 2023 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced the launch of its TV Ad Insights Dashboard. The tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level. The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level. 

Key Points: 
  • The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
  • The TV Ad Insights Dashboard combines Automatic Content Recognition (ACR) and U.S. Census TV viewing data from millions of users across the country, creating visual insights broken down by time of day, network, advertiser, and more.
  • "The TV Ad Insights Dashboard provides our customers with valuable planning information in an easy-to-use format.
  • While testing with key customers, the TV Ad Insights Dashboard received stellar reviews and immediately demonstrated its effectiveness to users.

Simpli.fi Launches ZTV, Bringing Highly Competitive Pricing to Audience-Targeted CTV Advertising

Retrieved on: 
Tuesday, July 18, 2023
Automatic content recognition, ACR, Advertising, United States census, QSR, Workflow, CTV, ZIP, ZTV, PMP, Canadian Tire money, DMA, CPA, CPM, ROI, Satellite navigation device, Retail, Marketing, Broadcasting, Sales, Guideline

FORT WORTH, Texas, July 18, 2023 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, today announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline, owner of Standard Media Index. ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.

Key Points: 
  • ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline , owner of Standard Media Index.
  • ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
  • Media companies offering audience extension services that bundle Simpli.fi's CTV solutions with their owned and operated linear and CTV solutions.
  • For more information about Simpli.fi's industry-leading CTV advertising solutions, please visit our website .

The 2nd "Picturesque and Dynamic Zhejiang" Global Short Video Contest is launched

Retrieved on: 
Friday, March 24, 2023
Elan d'or Award Special Prize, Music, British Computer Society Young Professionals Group, Entry, Publicity Department of the Chinese Communist Party, Committee, Collection, Advertising, MPG, Organization, Friends, ZTV, MP4, Language, Athlete, World Fantasy Special Award—Non-professional, Picturesque, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, MOV, First Prize, Social media, WMV, Union, AVI, Exhibition, Multimedia, Creativity, Asian Games, MPEG, Perspiration, RMB, Channel, Vlog, Professional, Entertainment, Video game, Film industry, Online shopping, Industrial design, Palladium, Nursing, Nightclub, Life insurance

HANGZHOU, China, March 24, 2023 /PRNewswire/ -- Zhejiang is looking for entries of short videos through launching the "Picturesque and Dynamic Zhejiang" Global Short Video Contest again. On the afternoon of March 10, the award ceremony for the winning logos for the provincial-level brand theme of "Picturesque and Dynamic Zhejiang" and the winning entries from the 1st global short video contest was held in Hangzhou. At the event, the 2nd "Picturesque and Dynamic Zhejiang" global short video contest was officially launched, inviting participants to showcase the stunning landscapes, cultural beauty, and innovative spirit of Zhejiang from new angles.

Key Points: 
  • HANGZHOU, China, March 24, 2023 /PRNewswire/ -- Zhejiang is looking for entries of short videos through launching the "Picturesque and Dynamic Zhejiang" Global Short Video Contest again.
  • At the event, the 2nd "Picturesque and Dynamic Zhejiang" global short video contest was officially launched, inviting participants to showcase the stunning landscapes, cultural beauty, and innovative spirit of Zhejiang from new angles.
  • The global short video contest will continue to focus on the provincial-level brand theme of "Picturesque and Dynamic Zhejiang", soliciting short video submissions from around the world.
  • This short video contest will continue to use "Picturesque and Dynamic Zhejiang" as the creation theme, and collect various short videos from netizens worldwide.

zTV, LLC. Launches Universal TV Remote with Simplified Sleep Timer

Retrieved on: 
Monday, March 6, 2023
Health, Electronics, Universal, ZTV, Sleep, Consumer electronics

MCLEAN, Va., March 6, 2023 /PRNewswire-PRWeb/ -- zTV, LLC. Launches Universal TV Remote with Simplified Sleep Timer – The zTV Remote isn't just an improved sleep timer, it's a device that will help users get a better night's rest.McLean, Virginia – zTV, LLC., an innovator in electronics solutions, is proud to announce the launch of its latest product - a Universal TV Remote with a simplified sleep timer. This TV remote control not only offers convenience in setting a sleep timer, but it also serves as a sleep aid device that prevents the TV from waking you in the middle of the night – improving long term sleep quality for the user.

Key Points: 
  • zTV, LLC., an innovator in electronics solutions, is proud to announce the launch of its latest product - a Universal TV Remote with a simplified sleep timer.
  • Launches Universal TV Remote with Simplified Sleep Timer – The zTV Remote isn't just an improved sleep timer, it's a device that will help users get a better night's rest.McLean, Virginia – zTV, LLC., an innovator in electronics solutions, is proud to announce the launch of its latest product - a Universal TV Remote with a simplified sleep timer.
  • The zTV Universal TV remote with Sleep Timer is designed to be user-friendly and compatible with most TV brands and models.
  • "We view this TV sleep timer remote as more than just a simple device for setting a sleep timer," said Francisco Rivas.

Jewish National Fund-USA Showcases the Real Israel, Rejects Amnesty's Delegitimization Campaign

Retrieved on: 
Wednesday, February 2, 2022
CEO, Culture, Amnesty International, Organization, University, Water, Environment, ZTV, Russell, Jewish identity, Alexander Muss High School in Israel, Politics, Student, Agriculture, Visitor, Hatred, Energy security, Multimedia, Beauty, Religion, Faculty, Mobile phone, Medicine, Jews, Zionism

NEW YORK, Feb. 2, 2022 /PRNewswire/ -- Jewish National Fund-USA encourages everyone to show the world the real Israel as the organization calls out Amnesty International for its relentless campaign of delegitimization and hate against the Jewish homeland.

Key Points: 
  • NEW YORK, Feb. 2, 2022 /PRNewswire/ -- Jewish National Fund-USA encourages everyone to show the world the real Israel as the organization calls out Amnesty International for its relentless campaign of delegitimization and hate against the Jewish homeland.
  • Jewish National Fund-USA provides numerous ways to learn about the land and people of Israel and Jewish people everywhere.
  • Jewish National Fund-USA is also calling on everyone to come home and visit Israel.
  • Through philanthropic investments , Jewish National Fund-USA remains committed to helping Israel serve as a light unto the nations.

Winner List Unveiled | The Second "@Beautiful Zhejiang" Global Short Video Contest Wrapped up

Retrieved on: 
Friday, January 14, 2022
City, ZTV, Memory, Information, Excellent, NEWS, Creativity, Attitude, Union, Communist party, Prairie Fire Organizing Committee, CCTV, Multimedia, Communication, Importance, Chinese, Party, Zhejiang Radio and Television Group, Xinhua News Agency, Judgement, Film, Entertainment, Group

HANGZHOU, China, Jan. 14, 2022 /PRNewswire/ -- Recently, the final appraisal meeting of the second "@Beautiful Zhejiang"Global Short Video Contest was successfully held in Hangzhou.

Key Points: 
  • HANGZHOU, China, Jan. 14, 2022 /PRNewswire/ -- Recently, the final appraisal meeting of the second "@Beautiful Zhejiang"Global Short Video Contest was successfully held in Hangzhou.
  • The first "@Beautiful Zhejiang" Global Short Video Contest gained over 100 million audiences and total views respectively, a new high for its overseas account.
  • The second "@Beautiful Zhejiang" Global Short Video Contest has received strong support from global participants, and collected more than 800 works in 3 months since its launch in July, 2021.
  • Compared with the first contest, the second contest is more innovative in attitude, pursuit, and presentation.

The 2nd "@Beautiful Zhejiang"Global Short Video Contest Discovers the Beauty of Zhejiang through Your Eyes

Retrieved on: 
Monday, December 6, 2021
Zhejiang, Exhibition, University, Review, Party, Pulse, Zhejiang Radio and Television Group, Mark (given name), United Kingdom, Collection, Beauty, Information, ZTV, Entertainment

HANGZHOU, China, Dec. 5, 2021 /PRNewswire/ -- The 2nd "@Beautiful Zhejiang" Global Short Video Contest is sponsored by Information Office of Zhejiang Provincial Government and Zhejiang Radio & TV Group, and organized by Zhejiang international channel (ZTV WORLD) of Zhejiang Radio & TV Group.

Key Points: 
  • HANGZHOU, China, Dec. 5, 2021 /PRNewswire/ -- The 2nd "@Beautiful Zhejiang" Global Short Video Contest is sponsored by Information Office of Zhejiang Provincial Government and Zhejiang Radio & TV Group, and organized by Zhejiang international channel (ZTV WORLD) of Zhejiang Radio & TV Group.
  • Last year, "Beautiful Zhejiang" global short video contest attracted the attention of the world.
  • The 2nd "@Beautiful Zhejiang" Global Short Video Contest is international, open and cooperative, and has attracted wider social attention than the last one since its launch.
  • This contest attracts participants from all walks of life, including individuals and teams, short video experts, universities, media companies and public institutions.