Perfect Corp. and Walmart to Offer Innovative AR-Powered Makeup Virtual Try-On Experience to Customers
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Wednesday, October 11, 2023
Fashion, Cosmetics, Retail, Apps, Applications, Technology, Department Stores, Neutrogena, Deep learning, Multimedia, Maybelline, AI, Corp, Lip, CoverGirl, Artificial intelligence, NYX Professional Makeup, IOS, Environment, Walmart, AR, Try (Colbie Caillat song), NYX, Augmented reality, Cosmetic industry, Online shopping, Rimmel, Beauty
Perfect Corp. , the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions provider, today announced a collaboration with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app.
Key Points:
- Perfect Corp. , the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions provider, today announced a collaboration with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app.
- The experience will allow Walmart customers to virtually try-on makeup products across the blush, lip color, eye shadow, and bronzer categories and discover their perfect shade.
- As AI/AR technologies become more integral to deliver personalized and sustainable shopping experiences to customers in 2023, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.
- That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient try-on experience on the Walmart app,” remarked Creighton Kiper, Vice President of Beauty at Walmart U.S.
Walmart’s virtual try-on experience features Perfect Corp.’s award-winning Face AI solution, which is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally.