ROKT LAUNCHES PAYMENTS MARKETPLACE TO IMPROVE CUSTOMER EXPERIENCES AND PROFIT AT CHECKOUT FOR ECOMMERCE AND FINANCIAL SERVICES COMPANIES
NEW YORK, May 11, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced the launch of its latest offering, Rokt Payments Marketplace, which enables ecommerce businesses to unlock a new revenue stream on their payment page by presenting shoppers with relevant credit card and payment-related offers in a customizable and native placement. As an extension of Rokt's Ecommerce product, the technology creates an opportunity for payment providers at a critical moment in the checkout process, when consumers are highly engaged and about to purchase.
- As an extension of Rokt's Ecommerce product, the technology creates an opportunity for payment providers at a critical moment in the checkout process, when consumers are highly engaged and about to purchase.
- Rokt announces the launch of Rokt Payments Marketplace.
- "Payments Marketplace turns what has long been a major cost center for ecommerce businesses—the payments page—into a profit center," said Bill Barton, Chief Product and Engineering Officer of Rokt.
- Wells Fargo is among the many payments companies currently running offers through Rokt's Payments Marketplace.