The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo
NEW YORK, June 17, 2022 /PRNewswire/ -- ApexBrasil, The Brazilian Trade and Investment Promotion Agency – along with the support of seven Brazilian creative economy trade groups – brought the spirit of the Brazilian home to New York City last month at Casa Brasil, a sensory-packed pop-up 10,000 square foot exhibition of furniture and design, housed in an open-concept loft in the city's trendy SoHo neighborhood. Casa Brasil brought together 22 Brazilian designers and more than 65 companies specializing in furniture, lighting, stone, ceramics, coffee, wine and/or spirits to give visitors a completely immersive experience of "Brasilidade" – the unique essence of Brazil. The exhibition coincided with Brazil's presence at the International Contemporary Furniture Fair, North America's leading platform for furniture design which annually brings together more than 300 established and emerging design brands from more than 25 countries, and which was simultaneously being held in New York City.
- Some of the participating Brazilian design companies at Casa Brasil included, but were not limited to:
by Kamy creates sustainable textile products featuring designs inspired by multicultural communities across Brazil. - Uultis is one of the premier Brazilian furniture design studios, specializing in wood-based products for the home.
- Their signature design style showcases the beauty of minimalist, functional design and the brand is renowned for high-quality craftsmanship.
- Modalle specializes in furniture for living areas designed around customer experience, improving quality of life through design.