VEIL

With Three-Year Revenue Growth of 1,056% Percent, Advocado Makes the 2023 Inc. 5000

Retrieved on: 
Wednesday, September 6, 2023
Technology, Men, Consumer, Media, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Other Consumer, Communications, Internet, Women, Data Management, Database, Entrepreneurship, Business development, Partnership, VEIL, Television, Retail

Following a three-year revenue growth of 1,056%, Advocado, the leading source for advertising occurrence and consumer engagement insights, has announced that it ranks No.

Key Points: 
  • Following a three-year revenue growth of 1,056%, Advocado, the leading source for advertising occurrence and consumer engagement insights, has announced that it ranks No.
  • 556 on the 2023 Inc. 5000, an annual list of the fastest-growing private companies in America.
  • “We are incredibly honored to have ranked in the top 600 companies for our inaugural inclusion on the Inc. 5000 list,” said Brian Handrigan, Co-Founder and CEO of Advocado.
  • Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent.

In a Move to Empower Advertisers, Publishers and Media Organizations to Gain Control of their Data, Advocado Acquires Kantar BVS, the Ad Verification Arm of Kantar

Retrieved on: 
Wednesday, December 1, 2021
BVS, CEO, Technology, CTV, Acquisition, Data management, Partnership, Natural language processing, Kantar, EVP, Gaps, Radio, ROI, Kantar Group, Ownership, VEIL, Multimedia, Growth, Cryptocurrency, Mobile phone, Video game console

With this addition, Advocado has a completely integrated ad verification, attribution and campaign coordination platform, allowing advertisers, media organizations and publishers to more efficiently track and measure and amplify the impact of their ads.

Key Points: 
  • With this addition, Advocado has a completely integrated ad verification, attribution and campaign coordination platform, allowing advertisers, media organizations and publishers to more efficiently track and measure and amplify the impact of their ads.
  • This announcement comes on the heels of Advocado's recent acquisition of a portfolio of 47 patents, including the advanced watermarking technology from VEIL, which Kantar licenses to power the BVS ad verification business.
  • "Our existing customers will benefit from network, media and platform expansion as well as ongoing cross organization innovation," commented Pete Rumpel, EVP, Kantar Media, North America.
  • Advocado is headquartered in the urban core of St. Louis, MO and serves customersacross North America.

Advocado Acquires VEIL Digital Audio Watermarking Technology to Strengthen Attribution and Verification Across Radio, Broadcast, Streaming and Gaming

Retrieved on: 
Tuesday, November 23, 2021
CTV, Technology, Industry, Software as a service, Acquisition, Data management, OTT, Natural language processing, COO, Gaps, Radio, ROI, View, Culture, VEIL, Multimedia, Data as a service, Mobile phone, Video game console

A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV and radio, while adding advanced detection and attribution for interactive TV and gaming.

Key Points: 
  • A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV and radio, while adding advanced detection and attribution for interactive TV and gaming.
  • With this powerful integration, advertisers, networks and media partners can more accurately measure ad effectiveness and drive consumer engagement across channels.
  • "For decades, VEIL has been the industry standard to verify billions of dollars' worth of media spend," said Jeff Linihan, co-founder and COO of Advocado.
  • "This ability to execute made Advocado the obvious choice to evolve the foundational VEIL technology into a suite of game-changing media measurement solutions."