Nestlé Bear Brand

WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia"

Sunday, November 21, 2021 - 11:00pm

At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.

Key Points: 
  • At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
  • Brand-building at the speed of culture: The role of online video in Asia
    "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released today by WARC, in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in Asia's online video landscape.
  • In particular, we were curious to uncover common themes among winning YouTube Works campaigns and standout case studies across Asia.
  • Leveraging online video as the medium to keep pace with the ever-shifting parameters of cultural trends has proven effective for many brands.