WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia"
Retrieved on:
Sunday, November 21, 2021
At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
Key Points:
- At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
- Brand-building at the speed of culture: The role of online video in Asia
"Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released today by WARC, in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in Asia's online video landscape. - In particular, we were curious to uncover common themes among winning YouTube Works campaigns and standout case studies across Asia.
- Leveraging online video as the medium to keep pace with the ever-shifting parameters of cultural trends has proven effective for many brands.