Leading Predictive Marketing and PR Agency Launches New Measurement Company
AUSTIN, Texas, March 5, 2024 /PRNewswire-PRWeb/ -- Hahn, a leading predictive marketing and PR agency, is launching Hahn Labs, a new measurement company aiming to redefine how businesses understand their return on marketing investment (ROMI). Hahn Labs is the evolution of the agency's acquisition of Statistical Vision in 2021.
- Hahn Labs Aims to End AVE, Transform How Businesses See Their Marketing Success
AUSTIN, Texas, March 5, 2024 /PRNewswire-PRWeb/ -- Hahn, a leading predictive marketing and PR agency, is launching Hahn Labs , a new measurement company aiming to redefine how businesses understand their return on marketing investment (ROMI). - "After two years in development, we're ready to embark on a mission to dramatically improve marketing and PR measurement," said Tim Weinheimer, General Manager of Hahn Labs.
- perspective to evaluating impact so clients can confidently make smart business decisions on their marketing and PR mix."
- While earned media is often seen as the most credible and cost-effective marketing communication for brands, measuring its true impact has always been elusive.