Category Pioneer Nightfood Wins Top Prize in Real California Milk Excelerator Dairy Innovation Program
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Friday, November 19, 2021
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TARRYTOWN, NY, Nov. 19, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire –Nightfood Holdings, Inc. (OTCQB: NGTF), the better-for-you snack company addressing the $50 billion Americans spend annually on night snacks, has won the 2021 Real California Milk Exceleratorprogram. As the champion, Nightfood has secured the first place prize of $150,000 to invest in marketing support for the hotel launch of a new line of ice cream sandwiches.
Key Points:
- Power identified a major opportunity for hotels to win over their guests by delivering innovative solutions to support better sleep.
- Targeting hotels as a channel is a brilliant strategy, said Bob Carroll, Vice President of Business Development for the California Milk Advisory Board (CMAB), creator of the competition.
- The Nightfood ice cream sandwich is being created for distribution in the hotel space, with possible supermarket introduction thereafter.
- Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.